Marketing Day: All-Time Most Popular iOS Apps, LinkedIn Updates Messaging & Twitter Ads Expansion

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Ranking All-Time iOS Apps: Facebook Most Downloaded, Pandora Top Grossing
  App Annie released a report that presents the most downloaded iPhone and iPad apps and games “of all time.” The company also ranks the apps that have generated the most global revenue to date.
• Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI
  In a major update, advertisers will be able to manage and report on their YouTube video ads alongside other AdWords campaign types.
• Do Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications
  A bevy of disparate marketing applications can leave many marketers feeling isolated. Columnist Erik Bratt discusses how to get vendors to work together and why it will result in a better customer experience.
• Are You Attribution-Ready?
  If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready.
• LinkedIn Messaging Gets Overhaul For A More Casual Chat Experience With Connections
  Lightweight conversations have made their way to LinkedIn thanks to the new messaging experience. Now with 100% more GIFs, Stickers and Emojis!
• Twitter Ads Are Now Available Pretty Much Everywhere
  Twitter extends access to its self-service ad dashboard to more than 200 countries and territories. Company also reports it has about 100,000 active advertisers.
• Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships
  Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand.
• Content Marketing Platform NewsCred Announces $42M Funding Round
  Company has raised almost $90 million in all, says its customer base has doubled and recurring annual revenue has tripled in the past year.
• Google Declares War On App Install Problem It Helped Create
  Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those ads annoying might have issues with Google’s own pushing of apps in search.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature
• Data-Driven ROI & Avoiding the Creep Factor — September 10 Webcast
• Google Brings YouTube TrueView Campaigns Into The AdWords Fold
• Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box
• The Click is a Lie: Lessons from The Interruption Curve
• Bing Ads Android App Debuts: A Test Drive
• Cut AdWords Certification Time In Half With These Study Guides For Shopping & YouTube

Online Marketing News From Around The Web:

Analytics

• Birst Unveils Networked BI to Transform Enterprise Analytics, www.martechadvisor.com

Blogs & Blogging

• HubSpot’s Epic Blog Publishing Experiment, unbounce.com
• Tumblr makes its ‘reblog’ tool mobile-friendly, prompts outrage from teens, digiday.com

Business Issues

• Chrome 45 launches with new developer features, automatically pauses less important Flash content, like ads, venturebeat.com
• U.S. Tech Firms Make Pilgrimage to Brussels, www.wsj.com

Content Marketing

• 8 Essential Tweaks to Supercharge Your Content Marketing Efforts, smallbiztrends.com
• A Simple Content Formula to Build Trust in Innovation, www.marketingprofs.com
• How to Choose Content Topics That Get C-Suite Attention, contentmarketinginstitute.com
• Is Long Form Content Still Viable Today?, blog.crazyegg.com
• Is Your Content Stuck in Review? How to Move Forward During Client Delays, blog.hubspot.com
• Storynomics: How to Create a Story That Inspires, www.convinceandconvert.com
• The Best Social Media Advice For Content Marketers, heidicohen.com

Conversion Optimization

• How to Create a High-Converting Landing Page, www.jeffbullas.com
• Need to Increase Conversions?, www.usertesting.com
• Our 10 Best Landing Page Tips & Tricks Ever, www.wordstream.com

Copywriting, Design & Usability

• Empathy: The UX Pro’s Secret Weapon, www.usertesting.com
• Five Things to Consider in a Website Redesign, www.verticalresponse.com
• Hey Designers: Stop Being An Afterthought, www.smashingmagazine.com
• The Fonts and Colors for Shareable Social Media Image, www.searchenginejournal.com

Domaining

• Apple Inc. Registers .org “News Publisher” Domains 87 Days AFTER Announcing Publicly, www.thedomains.com
• Here comes .Sex, domainnamewire.com

Ecommerce

• 10 powerful examples of upselling online, econsultancy.com
• 8 Tips for Creating a Buyer-Centric Website, www.webinknow.com
• Amazon’s ‘Dash’ button now effectively free, www.reuters.com
• Apple exec move shows that luxury is getting serious about ecommerce, www.retaildive.com
• Growth secrets of e-retailers in the Top 500, www.internetretailer.com
• Optimizing Instagram for Ecommerce: 10 Tips, www.practicalecommerce.com
• Paypal Launches New Branded Site on Paypal.Me, www.thedomains.com
• The CEO of Asos steps down 15 years after founding the online-only fashion retailer, www.internetretailer.com
• What Changed for Facebook Ecommerce Advertisers During the Holidays?, www.adweek.com
• What’s the Toughest to A/B Test on Ecommerce Sites?, www.getelastic.com

Email Marketing

• Did You Know This About Email Subject Lines?, smallbiztrends.com
• Email Benchmarks 2Q15: Engagement Is Higher Than Ever, www.marketingprofs.com
• The Anatomy of a Successful Fundraising Email, blogs.constantcontact.com
• The Goldilocks Principle and email frequency: Finding just right, myemma.com

General Internet Marketing

• B-to-B CMOs: It’s Time to Own the Customer Experience, adage.com
• Five Ways to Get Your Message Through to an Overloaded Audience, www.marketingprofs.com
• How to Leverage Account-Based Marketing (ABM), blog.marketo.com
• Multicultural Marketing Is Now Mainstream, www.cmswire.com
• Top 3 Mistakes Brands Make with Influencer Marketing, www.convinceandconvert.com

Internet Marketing Industry

• CloudCraze Partners with Salesforce to Enable eCommerce Buy Button for Community Cloud, www.cloudcraze.com
• Next stage for Socialbakers, www.socialbakers.com

MarTech

• 4 Marketing Automation Lessons I’ve Learned in the Past Year, www.silverpop.com
• The Future of MarTech: Opinions from 14 Practitioners, www.martechadvisor.com

Mobile/Local Marketing

• Apple Adds More Publishers for Its News App, recode.net
• Data Is King, But Mobile Will Decide Who Rules, adexchanger.com
• Mobile Experience: If You’re Not Testing, You’re Not Trying, www.cmswire.com
• Mobile to exceed desktop in ad spend this year, www.retaildive.com
• More Shots Of BlackBerry Android Phone Leak Online, techcrunch.com
• The Path to Mobile Audience Engagement is Paved with Data, www.adweek.com

Social Media

• 5 Tips to Getting Your Brand Started on Snapchat, simplymeasured.com
• Facebook Fights Back Against Rising Allegations That It Is ‘Closed’, adexchanger.com
• FTC issues new social media and endorsement guidance, www.mobilecommercedaily.com
• Google Small Business Presents Social Media Month, googleandyourbusiness.blogspot.com
• How the visual evolution of social media has affected brands, econsultancy.com
• How to Gain 500 Instagram Followers in 7 Days the Honest Way, www.socialmediaexplorer.com
• Instagram’s interaction rate for branded posts plummets as competition grows, www.mobilemarketer.com
• It’s time to take social media marketing out of the silo, www.internetretailer.com
• Snapchat Hires A New Growth Lead, techcrunch.com

Video

• 16 Top Video Marketing Tips, www.reelseo.com
• More than Engaging: Quantifying the Effectiveness of Videology’s Platform, www.nielsen.com
• Racing videos, expensive cars and fans drive auto content on YouTube, digiday.com
• Snapchat gets 4 billion video views per day, www.businessinsider.com
• What I Learned from Getting YouTube Certified, simplymeasured.com