Marketing Day: Google Wins Trademark Protection, Macy’s Takes iBeacon Nationwide & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures
  Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network. Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post: Every day, […]
• Visa Takes Over Madison Square Park With Giant #StartWeekending Installation
  The financial services company is trying to associate its brand with weekend fun.
• Enterprise Digital Analytics Platforms – New Market Intelligence Report
  Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth […]
• Just Because People “Google” Stuff, Company Shouldn’t Lose Trademark
  To Google something has come to mean looking it up online. As the saying goes, “Google is a verb.” However, that usage hasn’t yet become common or “generic” enough to justify stripping the company name of its trademark protection. That finding was recently made by a federal court in Arizona (see opinion below). The court ruled in Google’s favor on […]
• New Twitter Audience Manager Tool Enables Targeting By Mobile Number & App ID
  Twitter today announced an update to its self-service advertising dashboard that gives advertisers more tools to manage targeted campaigns. “The new audience manager enables you to see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences,” Twitter product manager Kelton […]
• Macy’s Takes iBeacon Technology Nationwide, Installing More Than 4,000 Devices
  Macy’s will soon be giving extra shopping love to consumers nationwide via its shopBeacon program. After a beta run during last year’s holiday season at two flagship stores, Macy’s says it’s broadening the use of the shopBeacon technology to all Macy’s locations during the coming weeks. The shopBeacon program involves the integration of iBeacon’s technology […]
• Best Practices For Image Ads On The Google Display Network
  Creating image ads can be expensive and time consuming, so get your strategy and plans in place before taking action.
• Amazon Repricing Platform FeedVisor Launches Analytics Dashboard For High Volume Sellers
  FeedVisor, the algorithmic Amazon product repricing and insights platform, has launched a new dashboard for high volume sellers. The reporting platform provides performance results, inventory monitoring and alerts. “Feedvisor’s self-learning algorithms collect and analyze a massive amount of information from thousands of data points, which have until now been used to drive our repricing platform,” […]
• Vungle’s In-App Video Ad Exchange First To Serve Ads Via Both Pre-Caching And Streaming
  Mobile video ad tech start-up, Vungle, today announced the launch of new serving technology for its ad for in-app video ads exchange, Vungle Exchange. The technology allows ads to be served via pre-caching or streaming. Pre-caching allows ads to be served in users’ apps even when their phones aren’t connected to the Internet, the ads in […]
• Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize
  Contributor Alex Campbell discusses the impact of Apple Pay in Passbook in the final installment in his series on marketing with Passbook and Google Wallet.
• Social Networking Has Shortest, Most Frequent App Sessions
  Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year. Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media. In its blog post this morning Localytics said that […]
• Here’s What 2.7 Billion Social Shares Say About Online Publishing
  What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• German Official: Google Should Reveal Its Ranking Algorithm
• Google Revives, Upgrades My Maps
• Image Ad Best Practices For The Google Display Network
• Bing Offers Predictions On Scottish Independence Vote

Online Marketing News From Around The Web:

Blogs & Blogging

• 10 Free Blog Post Ideas, www.businessesgrow.com
• How to Use Twitter’s Newly Opened Analytics to Find Great Blogging Ideas, fizzle.co
• The Value of a Follower for Your Site, www.addthis.com
• Top Tips & Trends to Know for Blogging in 2014, www.iblogzone.com

Business Issues

• Apple Watch Privacy Questioned by Connecticut AG Jepsen, Bloomberg
• Maurice Levy to Remain Chairman-CEO of Publicis Until 2017, adage.com

Content Marketing

• 3 Content Marketing Tips to Cut Through the Noise, www.b2binboundmarketer.com
• 7 Roles of the Savvy Content Marketer, pushingsocial.com
• A Smorgasbord of Content Marketing Metrics, econsultancy.com
• B2B marketers need to get more involved in creating useful content, www.internetretailer.com
• Short and Long Term Content Marketing Goals, www.koozai.com
• Use These 3 ‘Cs’ for More Popular, Engaging Content, contentmarketinginstitute.com
• Why you need an evergreen content strategy, econsultancy.com

Conversion Optimization

• 82% of Marketers Aren`t Testing Effectively – Here’s Why, blog.crazyegg.com

Copywriting, Design & Usability

• 5 Things Designers See That You Can’t Unsee, blog.visual.ly
• Essential Visual Feedback Tools For Web Designers, www.smashingmagazine.com

Domaining

• A “Yes” vote would be good for .scot, domainincite.com
• How To Create Brand Names and Domain Names That Don’t Suck, www.jeffbullas.com
• Is .Com Better than a New gTLD Domain Name?, www.billhartzer.com

Ecommerce

• 14 Strategies for Increasing Revenue on Your Ecommerce Site, www.marketingtechblog.com
• 4 User Experience Fails That Impact The Conversion Of Ecommerce Sites, usabilitygeek.com
• 5 Effective Ecommerce Product Pages, www.practicalecommerce.com
• Be our guest: a guide to ecommerce guest checkout best practice, econsultancy.com
• Packaged-Goods Marketers Wade Warily Into Ecommerce, adage.com
• Reinventing the Ecommerce Experience, www.getelastic.com

Email Marketing

• 5 New Email Marketing Terms You Should Know, www.convinceandconvert.com
• B2B Email Newsletter Advertising: Benchmarks and Trends, www.marketingprofs.com
• BonLook’s Data-Driven Emails, blog.mailchimp.com
• Holiday Is Almost Here! Are You Ready?, blog.movableink.com
• How To Build Your Email List Through Smart Guest Blogging, www.bloggingwizard.com
• Managing the “emotionally unsubscribed”, econsultancy.com
• The Secret Stash: A Different Kind of Marketing Promotion, www.silverpop.com
• Why Macy’s frequent & repetitive sales emails dilute the impact, econsultancy.com

Internet Marketing Industry

• CEOs Can’t Ignore the Digital Revolution Anymore, www.adweek.com
• Google Lends a Helping Hand to Madison Avene on Digital Proficiency, New York Times
• Interakt launches ‘three-in-one’ marketing platform, VentureBeat
• Kenshoo Acquires Adquant to Bolster Social and Mobile Marketing SaaS Offering, www.kenshoo.com
• Sitecore simplifies marketing with newest upgrade, www.sitecore.net

Mobile/Local Marketing

• 10 Best Practices for Mobile Optimized Websites, www.searchenginejournal.com
• 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix, www.komarketingassociates.com
• 4 Ways App Developers Can Market for Mobile, www.nanigans.com
• How Mobile Is Mobilizing B-to-B Marketers, adage.com
• The Nexus of All Things Local, blog.biakelsey.com
• What’s still wrong with mobile advertising?, www.mobilecommercedaily.com
• Why most people aren’t downloading apps anymore, qz.com

Social Media

• Facebook launches an open source organization and releases new routing tech, gigaom.com
• 3 Ways to Use Social Media for Business, www.socialmediaexaminer.com
• 6 of the Top 10 Brand Posts on Facebook Are Sports Spots, www.adweek.com
• Everything You Could Possibly Need to Know About the New Pinterest Analytics, lkrsocialmedia.com
• Facebook Makes It Easier To Delete Unwanted Apps, www.searchenginejournal.com
• Facebook Reminds Page Admins to Check Their Post Attribution Settings, allfacebook.com
• Is Facebook Usage Declining?, www.stonetemple.com
• Shining Light on “Dark Social” Sharing, relevance.com
• Vitacost is the fastest Top 100 retailer at responding to shoppers on social media, www.internetretailer.com
• What @iamjohnoliver’s Twitter Rant Can Teach Social Marketers, simplymeasured.com

Video

• What the ‘Apparently’ Kid’s Success Means for the State of Viral Video, www.shutterstock.com
• 50% of Video Views Will Be Via Mobile in 2016, www.reelseo.com
• Correct Vertical YouTube Videos With This Nifty 2 Second Trick, www.reelseo.com
• How to make stock video go viral, digiday.com
• Mobile Video Has Jumped 400% in the Last Two Years, www.adweek.com
• Videology Revenue Expected to Approach $300 Million in 2014, money.msn.com