Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Marketing Management » Visa Takes Over Madison Square Park With Giant #StartWeekending Installation

Visa Takes Over Madison Square Park With Giant #StartWeekending Installation

The financial services company is trying to associate its brand with weekend fun.

Steve Hall on September 16, 2014 at 4:03 pm | Reading time: 2 minutes

visa_weekend

Yesterday, with help from MRY, Visa erected a large chalk board in Madison Square Park in New York City. The board read, “I want to be…” and the rest of the board was just a bunch of blank lines for people to fill in what they’d like to be doing.

The installation is part of the brand’s broader #StartWeekending campaign that encourages people to engage in weekend-like activities even though it might be a Monday. Or a Tuesday, Wednesday, Thursday or Friday.

Here’s how MRY kicked the day off on their Facebook page:

Post by MRY.

And here’s the wall on Instagram video:

[instagram]http://instagram.com/p/s-ZAl8stGA/embed/[/instagram]

The campaign also includes native advertising placements with Buzzfeed, one of which was published yesterday and was entitled, “16 Breakfast Foods to Make Mondays Feel Like Fundays. The article suggests such creations as apple fritter waffle donuts, Vietnamese coffee pops, bacon and egg breakfast pizza, bacon and egg risotto and more.

Many people stopped by and added their desires to the board:

[instagram]http://instagram.com/p/s-fhqvuZtX/embed[/instagram]

 

And here’s the board all filled out at the end of the day:

[instagram]http://instagram.com/p/s-_8HyKU6z/embed[/instagram]

 

Here’s some awesome photo coverage of the day by @redwingx. And here’s a collection of Instagram posts by people who stopped by the wall.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Steve Hall
Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.

Related Topics

Marketing ManagementPerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.