Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

Last night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign. Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?” Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website: In […]

Amy Gesenhues on March 18, 2014 at 1:58 pm

Lowe's Fix in Six screen captureLast night, home improvement retailer Lowe’s won an O’TooleBox Award for its “Fix in Six” Vine campaign.

Created by BBDO New York, the Lowe’s campaign answered the question “How can we help people improve their homes in just six seconds?”

Lowe’s explained the inspiration for the campaign on its Vine Fix in Six website:

In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it “Lowe’s Fix in Six”.

The series of Vine videos offered tips on everything from how to keep squirrels out of flower beds to videos like this one showing how to remove crayon marks with WD-40:

Presented by the advertising agency association 4A’s at its Transformation 2014 Conference in Los Angeles this week, the O’TooleBox Award honors creative and original thinking for a single campaign idea.

According to the 4A’s website, judges select O’TooleBox winners based solely on great creative, not results.

Finalist for the O’TooleBox Award included two other campaigns: United Nations “#TheWorldNeedsMore” created by Leo Burnett New York and Sprint’s “Honor This” campaign created by Leo Burnett Worldwide.

Award winners were given $10,000 to go towards a charity of their choice.

Here’s a video created by BBDO explaining how the campaign, costing only $5,000, made Lowe’s a “Vine sensation” overnight:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Customer & Digital Experience

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.