MarTech » Performance marketing » Infographic: The Challenge Of Email Success In A Fragmented Mobile World

Infographic: The Challenge Of Email Success In A Fragmented Mobile World

Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line! […]

By Danny Sullivan

Published on May 14, 2013 • Last updated on May 13, 2021 • 1 minute read

Spy on Any Website

Get traffic data and keyword intel on competitors instantly.

Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line!

The folks at Email Monks have created an infographic with data from studies about email consumption that cover these and other topics:

Like the infographic? You can get it for yourself here: Using responsive mobile email design is crucial.

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

View Author Profile

Google's "preferred sources" feature allows users to customize their search results by selecting news outlets they want to see more often in the "Top Stories" section.

Add Martech Now