Infographic: The Challenge Of Email Success In A Fragmented Mobile World
Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line! […]
Danny Sullivan on May 14, 2013 at 12:03 pm | Reading time: 1 minute
Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line!
The folks at Email Monks have created an infographic with data from studies about email consumption that cover these and other topics:
Like the infographic? You can get it for yourself here: Using responsive mobile email design is crucial.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.