IAB sets up Blockchain Working Group for advertising

The move by the standards-making body shows that blockchain is growing up.

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Blockchain Data Ss 1920

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community, following this week’s announcement that the Interactive Advertising Bureau (IAB) Tech Lab is setting up a Blockchain Working Group.

Richard Bush, IAB co-chair and CTO of blockchain-based media contract exchange NYIAX, told me he believed “this is the first major standards-making body for blockchain in the media world.”

Blockchain, originally known as the technology underpinning bitcoins, is now exploding in a variety of directions that seek to take advantage of its purported features as a highly secure, highly transparent, distributed online ledger.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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