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MarTech » Data » Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API

Google Analytics Opens Invitation To Beta Of The New Real-Time Reporting API

Starting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API. Opening a number of opportunities to take advantage of real-time analytics, the new API makes it possible for site owners to create queries around real-time data and use the information to benefit their website. Google offered […]

Amy Gesenhues on August 1, 2013 at 4:34 pm | Reading time: 2 minutes

Google AnalyticsStarting today, Google is inviting Google Analytics users to a closed beta of their newly released real-time reporting API.

Opening a number of opportunities to take advantage of real-time analytics, the new API makes it possible for site owners to create queries around real-time data and use the information to benefit their website.

Google offered examples of how site owners could use the real-time API, including querying for top visited URLs to create, “a top trending content widget with the number of active readers” or displaying the active visitor count in real-time.

According to Google, a vacation rental company with access to the beta API placed a real-time active visitor count metric on a conversion page of their site, resulting in a 7.9 percent increase in conversion rates and an 18.6 percent increase in revenue.

Real Time API

Other uses for the API listed by Google included a custom executive dashboard to track key metrics, and an Android app, built by a Google employee, that displays a site visitor metric on the face of his Pebble Watch.

Peggle Watch

Google offered developers advice on the new API as well:

 For developers the GA superProxy will also work well with the real-time API and Google Charts API (gviz). This enables you to publish a query that is available without authentication. This has advantages in that you can make the request client side so a widget can be written in javascript and added to a site (calling all 3rd party developers!). Additionally this acts as a cache effectively lifting your quota limits.

The real-time API is being released by Google in a closed beta invitation, with a limited number of users to be whitelisted during the next couple weeks.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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