Good morning: Learning new digital spaces

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and what does it take to be a marketing maven, on the metaverse or anywhere else in the marketing ecosystem?

Well, for one thing – curiosity in emerging media. Immersive media strategist Lisa Peyton, in her list of helpful courses, shows how marketers can continue to adapt to these new digital spaces, even if they weren’t all Second Life power users back in the 2000s, like Lisa was.

When younger consumers come of age, they bring new behaviors and use cases to customer success. A decade ago, not many marketers would have anticipated that they’d have to answer customer service calls over social media.

Listening to consumers and meeting them where they are is part of the educational process for any marketer, and so is connecting with other marketing professionals. Courses are one way to immerse yourself in a new area. Events like our upcoming MarTech virtual conference are another.

Chris Wood,

Editor