Good morning: Find the right tone for these troubled times
Plus the marketing attribution debate rages on.
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Good morning, Marketers, the right tone is priceless in this uncertain world
On LinkedIn, marketing operations leader Sarah McNamara said, “I am sending all of the good vibes that I have to the people of Ukraine, and I salute those in Russia who are bravely speaking out against this unnecessary bloodshed.” That’s a sentiment with which it’s easy to concur.
But she also said, “Now is a good time to pause your marketing messages for a moment.” That’s tough to hear, isn’t it?But she may well be right. Someone else on LinkedIn I happen to know devoted an update to a new report she has just released. She’s proud of it and I’m sure it’s great, but it’s on a light-hearted topic that just doesn’t seem compelling today.
Marketing can’t just stop, of course, but it’s worth taking a step back and making sure that campaigns and messaging have the right tone for these troubled times.
Kim Davis
Editorial Director
Shorts
What we’re reading. The attribution debate rages on. We liked this contribution from Charlie Saunders, COO at marketing operations consultancy CS2. He has five actionable suggestions, including, “Operationalize the collection and distribution of the data/insights. So many companies collect a ton of data but fail at getting the insight distributed to the right people.”
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.