Getty Images Added As “Interested Third Person” In EU Antitrust Charges Against Google
Getty accuses Google of building its own image search vertical using Getty's content, while demoting Getty-owned images in search results.
Getty Images released a statement yesterday confirming it has been added to the EU’s antitrust case against Google as an “interested third person.”
In addition to the EU’s shopping and search complaints against Google, Getty Images claims Google is unfairly promoting its own content in image search results over images from Getty and similar companies.
[blockquote cite=”Getty Images Statement”]Google is accused of using images that are owned and/or distributed by Getty Images to build and promote its own image search vertical, while demoting the appearance of original content providers like Getty Images in general web search results.[/blockquote]
Getty says Google has created a “captive environment” by not sending searchers to source sites for images, therefore allowing Google to keep its market share, as well as keeping all user traffic, engagement and data activity around image searches. “Google further benefits itself at the expense of the original content owners’ growth, as Google becomes better informed about the data and customers of its competitors,” claims Getty Images.
The photo agency claims Google’s unfair image search practices not only hurt Getty’s business, but also impacts the more than 200,000 photographers, illustrators and filmmakers who work with Getty.
As a leading provider of commercial images – as well as offering specialized image search and shopping services – Getty is a direct competitor with Google. According to Getty’s statement, Google owns over 90 percent of Europe’s image search market.
The EU filed its antitrust charges against Google in April, with statements of objection concerning Google’s shopping search results, along with a formal investigation into Google’s Android operating system.
Most recently, the EU said it intends to levy a large enough fine against Google to ensure deterrence of any further unfair activities.
More coverage of the EU’s Antitrust case against Google can be found here:
- Google Could Face Deterrent-Sized Fines In EU Antitrust Case
- EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
- Reports: EU To File Formal Antitrust Charges Against Google This Week
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.