Forbes Ranks The Top 50 Most Influential CMOs Of 2014

According to Forbes, Apple CMO Phil Schiller is the most influential marketing lead of 2014.

Not only was Schiller named the most influential CMO overall, he led the list of top five influencers in advertising and marketing, and was ranked the most influential CMO in the area of mobile marketing.

When ranking the top five most influential brands in advertising and marketing, Facebook ranked No. 1, followed by Samsung, Google, Apple and Red Bull. Facebook COO Sheryl Sandberg won the top spot for top influencer in mobile marketing.

Forbes worked with attention analytics platform Appinion, using online, offline and social sources to determine which CMOs and brands were most influential this year.

Other CMOs to make the list included General Electric’s Beth Comstock (#9), eBay’s Richelle Parham (#12) and Amazon’s Ariel Kelman (#30). Google CMO Lorraine Twohill made the list, but barely broke into the top 40, ranking No. 36.

Forbes noted more than 40 percent of the list is dominated by tech executives.

[pullquote]The survey also proves the adage that software is eating the world, as tech execs take up a whopping 41% of total influence.[/pullquote]

We’ve listed all 50 of the marketing leaders to make the list, but you can download the full report along with photos, bios and details for each of the executives at: Forbes Top 50 Most Influential CMOs.

Forbes Top 50 Most Influential CMOs in 2014

1. Phil Schiller, Apple
2. David Lauren, Ralph Lauren
3. Tim Mahoney, General Motors
4. Jim Farley, Ford
5. John Frascotti, Hasbro
6. Kristin Lemkau, JPMorgan Chase
7. Trevor Edwards, NIKE
8. Beth Comstock, General Electric
9. Seth Farbman, Gap
10. Alain visser, Volvo
11. Matt Jauchius, Nationwide Mutual
12. Richelle Parham, eBay
13. Marine Reardon, Macy’s
14. Kevin Krone, Southwest
15. Olivier Francois, Fiat Chrysler
16. Stephanie Linnartz, Marriott
17. Andrew Nocella, American Airlines
18. Barb Rechterman, GoDaddy
19. Blair Christie, Cisco
20. Anne Finucane, Bank of America
21. Russell Wager, Mazda
22. Jim Berra, Carnival
23. Jeremy Burton, EMC
24. Alan Gershenhorn, UPS
25. Tony Pace, Doctor’s Associates (Subway)
26. Keith Weed, Unilever
27. Dorothy Dowling, Best Western
28. Ola Kallenius, Mercedes-Benz
29. Dana Anderson, Mondelez
30. Ariel Kelman, Amazon
31. Michael Zuna, Aflac
32. Jeanine Haas, Avis Budget Group
33. Karen Quintos, Dell
34. Ken Chaplin, Trans Union
35. Khaled Elkhouly, Etisalat
36. Lorraine Twohill, Google
37. Mark Hug, Prudential Financial
38. Roel de Vries, Nissan
39. Mike Wege, Hershey Company
40. Brian Smith, Lexus
41. David Christopher, AT&T
42. Loren Angelo, Audi
43. Deanie Elsner, Kraft
44. Roy Benin, Mars
45. Andrea Riley, Frito-Lay
46. Andrea Riley, Ally Financial
47. Ann Glover, Voya Financial
48. Jeffrey A. Hirsch, Time Warner
49. Andy England, MillerCoors
50. Johan Buse, SingTel