Facebook’s PMD Program Lands A New Name & Revamped Structure

Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be  getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program. With the new program, partners will be organized by the following areas of expertise: Ad Technology Media Buying Facebook Exchange (FBX) Community Management […]

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Attention all Facebook PMDs (Preferred Marketing Developers): Come 2015, you’ll all be  getting a new identity. Facebook’s PMD program will be rebranded as “Facebook Marketing Partners” along with a restructured categorization program.

With the new program, partners will be organized by the following areas of expertise:

  • Ad Technology
  • Media Buying
  • Facebook Exchange (FBX)
  • Community Management
  • Content Marketing
  • Small Business Solutions
  • Audience Onboarding
  • Audience Data Providers
  • Measurement

With the new name and structure also comes a better matching tool for businesses looking for Facebook Marketing Partners. The goals of the revamp (other than to be more accurate) is to add clarity, choices and impact for both businesses and partners.

For more information see the official release from Facebook.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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