Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Facebook Launches New Preferred Marketing Developer Program

Facebook Launches New Preferred Marketing Developer Program

The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns.  Moving forward the only program that will remain is the Preferred Marketing Developer Program.  This new program will combine the previous Preferred Developer Consultant […]

Greg Finn on April 19, 2012 at 9:30 am | Reading time: 1 minute

The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns.  Moving forward the only program that will remain is the Preferred Marketing Developer Program.  This new program will combine the previous Preferred Developer Consultant (PDC) and the Marketing API Program (MAP) programs.

The goal of the new program is to make it easier to match the right developers to the right clients.  Companies can be recommended for the following topics:

  • Pages
  • Ads
  • Aps
  • Insights

A lookup tool exists in the Preferred Marketing Developer Directory that allows users to search by qualification, geography and customers served:

Those companies that are approved can get a badge to showcase their qualifications.   A Facebook spokesperson stated the following about the program:

“There are now 232 companies based in 35 countries who specialize in Facebook Platform and Ads tools. PMDs will benefit from a new ability to connect to leads via an improved lookup tool, display badge qualifications on their websites and a revamped developer website. “

Interested in signing up?  An online application exists along with a resources area with technical documentation.


New on MarTech

    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year
    How Cherry Bombe uses email to make customers smile

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.