Facebook Maintains Top Position In Social Logins [Gigya]

Facebook maintained its position as the Internet’s leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya.

It’s an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one percentage point since the first quarter. Yahoo (11%, down two percentage points), Twitter (5%) and LinkedIn (1%) rounded out the list.

Gigya’s data shows a significantly wider spread than rival share tool provider Janrain, which reported a 44% to 37% second-quarter edge to Facebook earlier this month.

On mobile devices, Gigya shows Facebook gaining also, increasing two percentage points to 64%. Google+ dropped one to 25%; Twitter increased from 6% to 7%.

Here’s Gigya’s infographic breakdown of its data (click to enlarge):

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About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.