Facebook Announces Facebook Media — A Resource For Media Organizations & Public Figures

Facebook today rolled out Facebook Media, a new resource to help media organizations and public figures with their Facebook efforts. Facebook Media is modeled after Facebook for Business, a hub for advertisers on the social network.

Facebook director of media partnerships Nick Grudin explained the purpose of the effort in a blog post:

Every day, content creators around the world — from digital publishers, to public figures, to video producers — use Facebook to connect with their audiences in innovative ways. They reach new fans, start conversations and drive discovery of new stories. In the process, they make Facebook more vibrant.

At Facebook, we are committed to building a platform to make these connections broader, richer and more dynamic. That’s why today we are introducing Facebook Media — to highlight great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.

Facebook Media is filled with best-practice advice, much of which applies to anyone using Facebook as a marketing tool. For instance, there’s a good list of tips for driving referrals to digital properties that should be required reading.

Here are a few highlights:

• Post frequently (Post frequently to your Facebook Page to drive more referrals and get more fans. In an experiment that we conducted with 29 media partners, we found that increasing post volume by an average of 45% over a week resulted in a 76% increase in outbound clicks, 10% increase in likes per post, and 47% increase in fans.)
• Share links, photos, and a variety of content (Post using a variety of formats including links, photos, videos, and other content. Use text prompts and calls-to-action in your posts to inspire engagement.)
• Upload videos to Facebook with a call to action (Over 1 billion video views happen on Facebook every day. Upload videos to Facebook to let them play automatically in News Feed and make sure you add a call to action to your video to drive viewers to your website.)
• Create content with social context in mind (What would make someone more likely to share your content? Think about identity and emotion — key drivers of sharing — when writing headlines and choosing images.)
• Tag other pages in your Facebook posts (Tagging other pages will make your post eligible to appear in the news feed of people who are fans of those pages, potentially increasing your distribution.)