Don’t stop thinking about diversity

In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.

Kim Davis on July 20, 2021 at 3:42 pm

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In my recent appearance on The Radcast, I was asked to list some stories I couldn’t stop paying attention to. I started out with two critical and linked issues marketing and marketing operations are facing — how to manage and activate customer data and the myriad ways the customer journey is changing.

For my third topic I reached into a different bag. Another story that can’t be ignored is diversity, equity and inclusion. Marketing organizations, agencies — and, yes, publishers — need to be ready to examine their approach to those issues, objectively measure their progress and have open and transparent conversations about them. Uncomfortable at times I know, but this topic is not going away. Nor should it.

Watch the full episode here

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.