MarTech » Digital transformation » Don’t stop thinking about diversity

Don’t stop thinking about diversity

In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.

Kim Davis on July 20, 2021 at 3:42 pm | Reading time: 1 minute

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In my recent appearance on The Radcast, I was asked to list some stories I couldn’t stop paying attention to. I started out with two critical and linked issues marketing and marketing operations are facing — how to manage and activate customer data and the myriad ways the customer journey is changing.

For my third topic I reached into a different bag. Another story that can’t be ignored is diversity, equity and inclusion. Marketing organizations, agencies — and, yes, publishers — need to be ready to examine their approach to those issues, objectively measure their progress and have open and transparent conversations about them. Uncomfortable at times I know, but this topic is not going away. Nor should it.

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About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.