Contributor, Google’s Latest Test, Gives Users Ad-Free Experiences On Sites Like Mashable

A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly subscription. The new paywall alternative, called Contributor by Google, launched today with 10 publisher partners, including Mashable, The Onion, Urban Dictionary, WikiHow and Imgur. Available by invite now, users who sign up can determine […]

Chat with MarTechBot

google contributor for publishers using google ads

A handful of publishers are participating in a new Google experiment to give users ad-free experiences in exchange for a nominal monthly subscription. The new paywall alternative, called Contributor by Google, launched today with 10 publisher partners, including Mashable, The Onion, Urban Dictionary, WikiHow and Imgur.

Available by invite now, users who sign up can determine how much they want to pay — from $1.00 to $3.00 per month– for the privilege of seeing participating websites without Google ads. Users will see a thank you message or pixelated spaces where Google ads would typically appear. Part of the users’ monthly contribution goes to the publisher sites they visit, and Google takes a cut.



A Google spokesperson told Gigaom, which first reported the product launch, that Contributor is, like Google Consumer Surveys, another example of the company helping publishers monetize their readership.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Fuel for your marketing strategy.