Connexity Buys PriceGrabber In CSE Consolidation

Company says the purchase makes it second largest retail lead generator behind Google.

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Comparison shopping engine, Connexity, is expanding with the acquisition of PriceGrabber, another comparison shopping engine and retail lead-generation platform. Both companies are headquartered in Los Angeles, California.

Connexity, which rebranded from Shopzilla in 2014, says that the consolidation makes it the second largest retail lead generation channel behind Google. Google quickly came to dominate the industry after turning its own shopping platform, Google Shopping, into a paid inclusion channel in 2012.

Over 2,000 retailers use PriceGrabber to advertise on properties such as Yahoo, and its own site,, according to the company.

“For consumers, this combination will maximize the breadth and depth of product content within both our comparison shopping sites and our syndication network,” said Bill Glass, CEO of Connexity. “For publishers, it will create a simplified solution to get their product content and monetization from a single API or feed, creating efficiency in the channel, and simplifying tracking and reporting.”

Connexity also owns Bizrate Insights, an online seller ratings and reviews platform for retailers.

Terms of the deal were not disclosed.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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