Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages

comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages

Rating service wants to ensure fast-loading AMP pages are credited properly to publishers.

Danny Sullivan on November 9, 2015 at 4:30 pm

google-news-2015b-ss-1920

As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, which is pledging support.

comScore provides metrics about the popularity of websites both to the public and to institutional clients, based on data it gathers from a variety of sources, including a panel of people who allow their web browsing to be monitored.

With accelerated mobile pages, it’s potentially harder for such popularity metrics to be created, since these pages might block the loading of tracking scripts and other methods used to measure usage.

That’s why comScore is now supporting the AMP Project. Gillian Heltai, vice president of marketing solutions at comScore, told Marketing Land, via email:

In a world where users now spend the majority of their digital time on mobile devices, we welcome initiatives such as the AMP Project that aim to improve the overall user experience on mobile.

As an independent media measurement and analytics company, we remain committed not only to helping publishers understand how their audiences consume content on mobile devices, but quantifying those audiences across all screens.

In short, comScore doesn’t know what exactly what it’s going to do to improve AMP page tracking yet. In fact, it might not have to make many changes at all. But it’s aware that AMP pages are likely to grow and wants to work more closely with Google and the AMP project to ensure that proper credit is happening.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.