Buffer Upgrades Analytics To Help You Sort Out Social
Social scheduling service now gives paid users the ability to sort social posts by clicks, retweets, shares and other signals of popularity.
Sometimes, you just want simple answers to simple questions. What’s working with my social media efforts? What isn’t?
Buffer, the popular social media scheduling tool, upgraded its analytics tool this week to give marketers a handy way to quickly assess the health of their social efforts. Buffer analytics is available to people who pay for “Awesome” ($10 a month) or Business (starting at $50 a month) accounts.
New in this upgrade is the ability to sort posts in the four supported networks — Twitter, Facebook, LinkedIn and Google+ pages — by popularity. Twitter analytics, for instance, can be sorted by most clicked, most retweets, most favorites, most replies and highest reach.
For Facebook, you can sort on likes, comments, clicks, shares and reach. LinkedIn gives similar options. But Buffer’s Twitter analytics are by far the most useful, because the tool pulls in all your tweets, not just those that are posted using Buffer tools (which is the case for Facebook, LinkedIn and Google+ pages).
Another handy feature is the ability to sort on lowest performing posts, and use that information to look for patterns and possibly adjust your content choices or messaging. You can also sort by post type, making it possible, for example, to see the most retweeted image posts from the last 30 days:
Business accounts also have the option to download the analytics data. For more information see the Buffer blog.