Best Brand Tweets On The Dress: White & Gold Or Blue & Black?

What color is THAT dress? Brands join in the conversation that's obsessing Twitter.

on February 26, 2015 at 10:27 pm | Reading time: 5 minutes
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It’s the debate that rocked Twitter. Is that dress immortalized on BuzzFeed white and gold or blue and black? Brands wasted no time jumping onto the meme.

Gaming Related

Xbox scored a quick win asking about its controller:

PlayStation echoed that, though it declared, as you might expect, for #blueandblack:

Hearthstone summoned a card to settle the debate:

Fashion & Clothes

Costume maker Anovos beamed up two Star Trek-related tweets:

Amazon decided that those who are #teamblue could make a purchase:

JCPenney has its own dress to push:

Victoria’s Secret went for white and gold:

Aeropostale just freaked out:

Restaurants & Food

Denny’s declared the dress doesn’t change, we do:

Not to let Denny’s get all the diner love, IHOP went to its pancakes for a reality check:

Another food tweet, this from Totinos:

Sports Teams

The Buffalo Sabres went with a simple tweet declaring (what I assume are) its team colors to be correct:

The Pittsburgh Penguins went with what player Sidney Crosby decided:

The Toronto Maple Leafs shot but maybe didn’t score with its internal debate:

UNC Chapel Hill stuck with true colors:

As did arch-rival Duke:

But Iowa State begged to differ:

As did Arizona’s Sun Devils:

The University of Michigan split the difference based on its school colors:

San Diego State’s Aztecs just made up their own dress:

Transportation

Hyundai asked about the colors of one of its cars:

Lyft declared for #whiteandgold, keeping with its colors:

American Airlines saw only silver:

Television & Entertainment

TV show Midnight went for its own colors to seek clarity:

MTV’s Catfish didn’t see that there was much to debate:

Playbill visualized white and gold:

Community heard talk of a dress and looked up:

SFMOMA turned to artists for an answer:

The Memphis Zoo thought its animals know the secret:

The Royals said only gold for them (though shouldn’t it be royal purple?):

Good Morning America saw #TheDress as a perfect polling opportunity:

And More

The Philadelphia Police just wanted to arrest the meme in its tracks:

Adobe wins being scientific with color swatches:

Snoopy went for the blue and black:

Pinterest thought it could help:

Perhaps the last and ultimate word should come from Taylor Swift, that’s it’s obviously blue and black:

https://twitter.com/taylorswift13/status/571131244634877952

And thanks to Becca Edwards along with others who helped us spot many of these!

Postscript by Martin Beck, February 27, 1:16 p.m. Eastern:

Brands continued to stoke the debate today, not wanting to sit on the sidelines of one of the most viral sensations in Internet history. The original BuzzFeed post was shared about 16 million times and now has racked up more than 28 million. Twitter reported more than 11 million tweets about the topic in less than 20 hours. So the fear of missing out on this one is apparently very strong.

Here are some of the more notable second-day efforts (and a couple that we missed last night).

Oreo poked fun at itself for being late to game:

Snickers offered an antidote for obsession:

Papa John’s also tried to shift the discussion to food:

As did Olive Garden:

And Dunkin’ Donuts, the Food Network and Domino’s Pizza:

Subway suggested an alternate item of apparel:

https://twitter.com/SUBWAY/status/571340405654102016

Tide claimed the issue can be settled by proper laundry technique:

Samsung and L’Oreal Paris hedged their bets — pick either color, just pick our product:

And the best of the rest:

https://twitter.com/GuinnessIreland/status/571278707530166272

https://twitter.com/Snapple/status/571363303945076736

https://twitter.com/MillerLite/status/571192283753791489

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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