Brainshark partners with another sales content partner, Seismic

In February, Brainshark announced an integration with Highspot that married the former’s sales training/coaching with the latter’s management of sales content.

This week, the Waltham, Massachusetts-based Brainshark announced a new partnership with Seismic, a San Diego-based provider of sales content management and personalization.

Customers of both companies will be able to access, on either platform, content from Seismic and the sales training/coaching curricula from Brainshark.

At the time of the Brainshark/Highspot integration, the two companies described the combination as “the industry’s only complete sales enablement solution.”

But apparently that wasn’t sales enablement enough. Brainshark Vice President of Business Development Jim Ninivaggi told me via email that “together, Brainshark and Seismic create a true sales enablement platform.”

As with Highspot, Seismic augments Brainshark’s sales talent training/coaching with its sales content management.

Seismic offers its LiveDoc tech that automatically pulls the most recent data into sales documents from a customer relationship management system, a shared online library or external sources like real estate site Zillow. It also provides an approval workflow and ways to track effectiveness.

Brainshark’s focus has been on training, content and coaching to help salespeople become “more knowledgeable, more productive, and more motivated,” as the company says on its website. While Brainshark does offer content authorship, Brainshark CEO Greg Flynn wrote in a blog post that Seismic adds “more advanced sales content management capabilities like version control and dynamic content customization.”

In both pairings, Ninivaggi noted that the “value propositions of our partnerships are similar.”

“Just as we partner with multiple CRM providers,” he wrote, “we will partner with multiple asset management partners.”