Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization's marketing efforts.
How should you prepare for the European privacy regulation going into effect next year? Contributor Travis Wright explains the GDPR's provisions and outlines one approach to compliance.
Columnist Travis Wright says harnessing the power of user-generated content will increase engagement and consumer trust and ultimately drive sales.
Why would you want to purge your Twitter feed? Columnist Travis Wright explains how Twitter helped him build industry relationships -- and why he decided to start over.
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance.
How do you know which influencer technology platform is right for you? Columnist Travis Wright summarizes a new guide that aims to demystify the influencer martech space.
As QuanticMind looks to move in on Marin Software's territory, which platform is right for you? Columnist Travis Wright explains how data science can boost your campaigns and ad spend.
How do you build a solid martech stack? Columnist Travis Wright discusses the three components that you can't ignore when it comes to a strong foundation.
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis Wright.
Transparency and training are the keys to digital marketing client success, contends contributor Travis Wright.
With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century.
Are you spending too much time on content analysis? Contributor Travis Wright describes a tool that might make your content marketing life a lot easier.
How do you find that unicorn employee who is both marketing-savvy and technology-savvy -- the marketing technologist? Contributor Travis Wright shares some insights and takeaways from August's MarTech Conference.
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the problem. There is no be-all, end-all marketing technology solution that will […]
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […]
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. Websites and ecommerce have […]