Stoney deGeyter

Stoney deGeyter is president of Pole Position Marketing, a leading online marketing strategy company established in 1998 and currently based in Canton, Ohio.

Management

Don’t Go Into Web Marketing Blind — Use Checklists!

Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for groceries. Yeah, most people just call that a “grocery list,” but to me, it’s a checklist! The thing is, I’m a completer. I love being able […]

Data

100+ Questions You Must Ask When Developing A Website

As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent […]