This campaign year, what can email marketers learn from the “black arts” of political fundraising and voter recruitment? Columnist Steve Dille shows how the politicos have evolved their approach.
Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers.
Email marketers may think they need to choose between in-house and cloud-based technologies, but columnist Steve Dille argues there’s room for them to succeed together.
Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
If you're emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources.
Pinterest has been a social media and content powerhouse. Columnist Steve Dille shows how its smart integration of email marketing has been a critical part of that success story.
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement.
Data prove personalized email succeeds, but many businesses aren’t applying it. Columnist Steve Dille explains why, and how to get your company on board.
Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains.
Email marketers wanting to know how Canada will enforce its new Anti-Spam law got a big clue earlier this month. Contributor Steve Dille explains what we've learned.
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences.
Contributor Steve Dille explores the explosive growth of content marketing, drawing on lessons from email to help content weather a potentially rocky future.
In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive ecommerce hub. Each found its own specific ways to use email as a primary pillar in acquisition and CRM. This time around, we’ll leaf through the email […]
Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, […]
Contributor Steve Dille shares tips learned from one of the industry's most prolific email marketers.
Many email service providers provide robust analytics, but few provide real-time access to data. What insights are you missing out on?
Are you planning your holiday email campaigns for the coming season? If not, start now for success on Black Friday and Cyber Monday.
Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have […]
Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and many other stats — as well they should. But the data we collect and track as email marketers, and the tools and methods available to us — to improve results or resolve problems or provide new services […]
Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels […]