Steve Dille

Steve Dille is the senior vice president of marketing at SparkPost, a provider of digital messaging technology. He leads the company's global product marketing, demand-generation, branding and communications operations.

Performance

To Speak Millennial, Use Email

Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains.

Performance

Best Practice Pros: How The NFL Scores Big In Email

In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive e-commerce hub. Each found its own specific ways to use email as a primary pillar in acquisition and CRM. This time around, we’ll leaf through the email […]

Performance

Best Practice Pros: How Groupon Manages Its Email Programs

Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, […]

Performance

How Are Email Marketers Handling The Shift To Mobile? How To Prepare

Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have […]

Data

Data-Powered Message Strategies That Drive Better Customer Experiences

Most email marketers are data junkies. They track their deliverability, spam rate, bounces, clicks, clicks-to-open rate, conversions and many other stats — as well they should. But the data we collect and track as email marketers, and the tools and methods available to us — to improve results or resolve problems or provide new services […]

Performance

Get A 31% Increase In Email Revenue With A Dedicated Infrastructure

Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels […]