It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Ryan Phelan | Apr 17, 2024 at 11:19 am ETObsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
Ryan Phelan | Mar 25, 2024 at 10:45 am ETLearn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
Ryan Phelan | Feb 20, 2024 at 9:44 am ETHere’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
Ryan Phelan | Jan 25, 2024 at 10:32 am ETHarness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024.
Ryan Phelan | Dec 13, 2023 at 11:33 am ETAI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy.
Ryan Phelan | Nov 14, 2023 at 8:47 am ETLearn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
Ryan Phelan | Oct 16, 2023 at 9:54 am ETMore than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
Ryan Phelan | Sep 27, 2023 at 9:30 am ETIt's time to get out of a tactics-first mindset and chart a strategic course based on knowing why you're doing what you're doing.
Ryan Phelan | Aug 22, 2023 at 10:14 am ETTake time now to review your email programs to ensure they're optimized for success in Q4 and beyond.
Ryan Phelan | Jul 24, 2023 at 11:41 am ETJust as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off.
Ryan Phelan | Jun 13, 2023 at 11:20 am ETMarketing artificial intelligence (AI)
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Ryan Phelan | May 22, 2023 at 9:34 am ETFocus on these four key areas when migrating your systems from one martech platform to another.
Ryan Phelan | Apr 17, 2023 at 10:43 am ETFast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
Ryan Phelan | Mar 22, 2023 at 9:53 am ETMarketing artificial intelligence (AI)
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
Ryan Phelan | Mar 2, 2023 at 10:48 am ETConsider making these three major directional changes that could help your email program succeed this year.
Ryan Phelan | Jan 27, 2023 at 10:09 am ETLook for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
Ryan Phelan | Dec 30, 2022 at 9:30 am ETWorking on your 2023 strategies? Here's a look at what to think about when planning for the coming year.
Ryan Phelan | Nov 14, 2022 at 1:48 pm ETGet funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.
Ryan Phelan | Oct 25, 2022 at 9:47 am ETMaking time is mandatory whether you want to achieve great things or just knock the next must-do project off your list.
Ryan Phelan | Sep 21, 2022 at 10:10 am ETIt's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Ryan Phelan | Aug 15, 2022 at 11:00 am ETYour marketing automations must build in exclusions for people who don't receive a follow-up message.
Ryan Phelan | Jul 20, 2022 at 9:05 am ETIt isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Ryan Phelan | Jun 24, 2022 at 9:03 am ETBrowsing is no longer a strong indicator of intent. Search tells you more.
Ryan Phelan | May 12, 2022 at 10:39 am ETWarning: This rant might spark your own feelings of frustration or a movement for change.
Ryan Phelan | Mar 25, 2022 at 7:10 am ETEmail marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
Ryan Phelan | Mar 22, 2022 at 2:03 pm ETInnovation — even in increments — can help you build a more robust strategy.
Ryan Phelan | Feb 28, 2022 at 10:09 am ETMoving to a new vendor can be complex. But with some help, you can make a smoother migration.
Ryan Phelan | Feb 1, 2022 at 9:36 am ETOpportunities and lessons from the last two years can create an effective marketing plan for 2022.
Ryan Phelan | Jan 18, 2022 at 10:42 am ETThree aspects of your career in marketing to think about and maybe change in the New Year.
Ryan Phelan | Dec 22, 2021 at 9:00 am ETEmail is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Ryan Phelan | Nov 17, 2021 at 10:50 am ETIs it 2013 all over again? And what are the implications for email marketers?
Ryan Phelan | Oct 28, 2021 at 10:48 am ETThis is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Ryan Phelan | Sep 21, 2021 at 12:03 pm ETHow to diagnose if you're wasting your time chasing the bright-and-shiny.
Ryan Phelan | Sep 2, 2021 at 9:58 am ETHow to prepare for and successfully execute a new leadership role.
Ryan Phelan | Jul 30, 2021 at 9:53 am ETEspecially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Ryan Phelan | Jun 11, 2021 at 10:37 am ETWork through these steps to ensure you have the data volume you need without sacrificing accuracy.
Ryan Phelan | Jun 10, 2021 at 10:30 am ETBut bring the lessons learned over the last year with you.
Ryan Phelan | Apr 29, 2021 at 10:21 am ETIf your "reply-to" handling is automated, you might be missing an opportunity
Ryan Phelan | Apr 16, 2021 at 11:11 am ETIf you're betting big on webinars or podcasts, make sure you can add value first
Ryan Phelan | Mar 5, 2021 at 10:51 am ET