Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
How to change your approach to strategic planning in this fast-moving business environment.
Ryan Phelan | Jan 21, 2021 at 10:12 am ETWhat we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
Ryan Phelan | Nov 24, 2020 at 8:00 am ETHere are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.
Ryan Phelan | Oct 21, 2020 at 12:00 pm ETConsumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Ryan Phelan | Sep 17, 2020 at 8:00 am ETLook at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Ryan Phelan | Aug 4, 2020 at 10:26 am ETYour data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis.
Ryan Phelan | Jul 17, 2020 at 12:34 pm ETCompanies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
Ryan Phelan | Jun 16, 2020 at 8:23 am ETYou must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen.
Ryan Phelan | May 18, 2020 at 10:07 am ETRight now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.
Ryan Phelan | Apr 14, 2020 at 8:00 am ETReview all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.
Ryan Phelan | Mar 17, 2020 at 2:52 pm ETTo optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.
Ryan Phelan | Mar 12, 2020 at 12:45 pm ETIn politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that.
Ryan Phelan | Jan 29, 2020 at 3:24 pm ETThe amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
Ryan Phelan | Jan 3, 2020 at 10:11 am ETEmail marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Ryan Phelan | Dec 18, 2019 at 8:05 am ETIt’s time to dig deep, gear up and find inspiration to survive the holiday season slog.
Ryan Phelan | Nov 7, 2019 at 10:01 am ETThe experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers.
Ryan Phelan | Oct 8, 2019 at 9:48 am ETHow you manage your wins is just as important as managing failure if you want your email program to keep growing.
Ryan Phelan | Sep 4, 2019 at 8:02 am ETNow is the time to check your program metrics and get your holiday planning on track.
Ryan Phelan | Jul 31, 2019 at 1:19 pm ETOur shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
Ryan Phelan | Jul 3, 2019 at 11:29 am ETWe need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.
Ryan Phelan | Jun 4, 2019 at 12:47 pm ETInvest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Ryan Phelan | Apr 30, 2019 at 3:33 pm ETWe must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Ryan Phelan | Apr 4, 2019 at 10:42 am ETEven seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Ryan Phelan | Mar 12, 2019 at 8:00 am ETHere are three questions to ask yourself before you send your next campaign.
Ryan Phelan | Feb 5, 2019 at 8:00 am ETAnalyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
Ryan Phelan | Jan 7, 2019 at 3:31 pm ETMarketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
Ryan Phelan | Jan 2, 2019 at 8:04 am ETDiscover which companies are pushing the virtual envelope in the email marketing space.
Ryan Phelan | Nov 1, 2018 at 12:06 pm ETHere are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
Ryan Phelan | Oct 8, 2018 at 3:59 pm ETBeing successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
Ryan Phelan | Sep 7, 2018 at 3:54 pm ETContributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Ryan Phelan | Aug 3, 2018 at 3:24 pm ETContributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
Ryan Phelan | Jul 10, 2018 at 12:09 pm ETIf you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
Ryan Phelan | Jun 11, 2018 at 3:49 pm ETContributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.
Ryan Phelan | May 14, 2018 at 3:00 pm ETWith all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Ryan Phelan | Apr 6, 2018 at 12:04 pm ETPondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.
Ryan Phelan | Mar 19, 2018 at 1:19 pm ETHow effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
Ryan Phelan | Jan 23, 2018 at 11:35 am ETDon't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.
Ryan Phelan | Dec 22, 2017 at 12:42 pm ETAs the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
Ryan Phelan | Nov 27, 2017 at 12:44 pm ETThere's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
Ryan Phelan | Oct 30, 2017 at 10:48 am ETDon't send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
Ryan Phelan | Oct 2, 2017 at 11:19 am ET