Performance Marketing
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Performance Marketing
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
Ryan Phelan | Sep 17, 2020 at 8:00 am ETPerformance Marketing
Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.
Ryan Phelan | Aug 4, 2020 at 10:26 am ETPerformance Marketing
Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis.
Ryan Phelan | Jul 17, 2020 at 12:34 pm ETData
Companies must define who they are, what they stand for, what the company's brand equity is and how it will leverage that in the current economy.
Ryan Phelan | Jun 16, 2020 at 8:23 am ETCustomer & Digital Experience
You must find ways to tailor each channel's messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen.
Ryan Phelan | May 18, 2020 at 10:07 am ETPerformance Marketing
Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.
Ryan Phelan | Apr 14, 2020 at 8:00 am ETCustomer & Digital Experience
Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.
Ryan Phelan | Mar 17, 2020 at 2:52 pm ETPerformance Marketing
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.
Ryan Phelan | Mar 12, 2020 at 12:45 pm ETPerformance Marketing
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that.
Ryan Phelan | Jan 29, 2020 at 3:24 pm ETPerformance Marketing
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
Ryan Phelan | Jan 3, 2020 at 10:11 am ETPerformance Marketing
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Ryan Phelan | Dec 18, 2019 at 8:05 am ETPerformance Marketing
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.
Ryan Phelan | Nov 7, 2019 at 10:01 am ETPerformance Marketing
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers.
Ryan Phelan | Oct 8, 2019 at 9:48 am ETPerformance Marketing
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
Ryan Phelan | Sep 4, 2019 at 8:02 am ETPerformance Marketing
Now is the time to check your program metrics and get your holiday planning on track.
Ryan Phelan | Jul 31, 2019 at 1:19 pm ETPerformance Marketing
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
Ryan Phelan | Jul 3, 2019 at 11:29 am ETPerformance Marketing
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.
Ryan Phelan | Jun 4, 2019 at 12:47 pm ETPerformance Marketing
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Ryan Phelan | Apr 30, 2019 at 3:33 pm ETPerformance Marketing
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Ryan Phelan | Apr 4, 2019 at 10:42 am ETPerformance Marketing
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Ryan Phelan | Mar 12, 2019 at 8:00 am ET