As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that.
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers.
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
Now is the time to check your program metrics and get your holiday planning on track.
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Here are three questions to ask yourself before you send your next campaign.
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
Discover which companies are pushing the virtual envelope in the email marketing space.
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.
How effective is your email program? Columnist Ryan Phelan walks you through a five-point email audit to help you understand what's working and what needs to change.
Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
Don't send the wrong message to your customers. Columnist Ryan Phelan explains why using “do-not-reply” or “no-reply” in your email sending address is a bad idea.
If you haven't yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program.
Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.