As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Performance
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year.
Performance
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Performance
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.
Performance
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers.
Performance
How you manage your wins is just as important as managing failure if you want your email program to keep growing.
Performance
Now is the time to check your program metrics and get your holiday planning on track.
Performance
Our shared experience and knowledge will lead to better informed best practices because collaboration is the real way to advance our industry.
Performance
We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process.
Performance
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Performance
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
Performance
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Performance
Here are three questions to ask yourself before you send your next campaign.
Transformation
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
Performance
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
Performance
Discover which companies are pushing the virtual envelope in the email marketing space.
Performance
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
Operations
Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval.
Experience
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Performance
Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results.
Performance
If you're still sending unsubscribe confirmations, you're likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch.