Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Android Wear Watches Now Available From LG & Samsung Ready for a smart watch from Google? Well, Google’s not actually making them. But the first smart watches based on its […]
Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year’s I/O conference. He said Google is going […]
On the eve of Google’s biggest annual event, the I/O developer’s conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps.
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws” Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery Channel’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the […]
Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […]
On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: oPhone DUO May Increase Online Sales With The Power Of Smell Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yelp Gives Customers The Ability To Send Text Messages To Businesses Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes Last Wednesday at the SMX Advanced show, Google’s head of search spam, Matt Cutts, shared some news and […]
Google has given its blessing to five developers that are helping bring Google Glass to business and enterprise by making them certified partners in the Glass At Work program. The companies, announced this morning, are: APX: “APX Labs makes Skylight, the leading business software for Glass. It provides workers with hands-free, real-time access to enterprise […]
A select group of Twitter users are being invited to Twitter All Access, a new program “packed with benefits to fuel your business.” The program appears to be an attempt at spurring these businesses to increase their use of Twitter, including its advertising products. The email invitation congratulates the recipient on his/her “hard work building […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ESPN Scores World Cup Win With Clips Integrated Into Google Search According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Non-Local Google+ Brand Pages Benefit From “Google My Business” Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook And Twitter Want You To Talk About The #WorldCup On Their Field Facebook and Twitter, locked in a battle to be the world’s leading source of what used to be […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Trademark Worries Block “World Cup” Ads On Google The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with […]
If you’ve been in the internet marketing space for some time, you’ve surely come across a few news curation websites. And I’m going to introduce you to the newest one in just a moment. Our own such site, Sphinn, thrived (and survived) for four years with a combination of news curation and forum discussion. (Today, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Trust Vs. Bribes And The Consumer Privacy Paradox Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However they also want more personalization, relevant […]
Automattic, the company that created and owns the WordPress publishing platform, is joining the battle against government surveillance. The company announced today that it’ll begin serving pages on all of its WordPress.com subdomains only over SSL by the end of 2014. Paul Sieminski, Automattic’s General Counsel, explained the move this way: In the face of […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Will Facebook And Twitter Have To Implement The “Right To Be Forgotten”? Could Facebook and Twitter be forced to “forget” things said about others? Perhaps so under the European Union’s new […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marin Software Buys Self-Serve Retargeting Platform Perfect Audience Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to […]
Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s New App That Listens To Your TV Could Lead To New Ads Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. […]
Amazon’s bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected. ICANN, the Internet Corporation for Assigned Names and Numbers — the governing body of the web’s domain name system — has sided with the recommendation from its Governmental Advisory Committee in rejecting the company’s bid to get .amazon […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. […]
Google has added another executive with retail experience to its Google Glass management team. Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass — the person in charge of the overall Glass division. Ross will start at Google on Monday (May 19). She has VP-level experience at […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New AdSense “Magazine” Ads Render Text Ads In Display Formats Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers […]
If Google Glass is going to gain widespread consumer acceptance, it’s going to happen on the strength of the apps that are available for it. So with Google re-opening Glass sales earlier this week, it’s surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s iOS Related Content Test Could Be A Boon For Marketers Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS […]
If you live in the U.S. and want to buy Google Glass without needing a friend’s invite, you can. Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours. In a Google+ post this afternoon, Google says […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets […]
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them […]