Marketing Day: AdSense Class-Action Lawsuit, Twitter Encouraging Video & Google’s Panda Filter

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• AdSense Class-Action Lawsuit Offers Up No New Evidence From That Self-Proclaimed Ex-Googler
  A class-action lawsuit filed against Google this week claims the company has bilked publishers out of millions owed to them through its AdSense program. AdSense publishers that had their accounts shut off and final payments withheld due to perceived invalid activity have been threatening to bring this type of suit against Google for years, but […]
• Twitter Is Testing A Way To Encourage More Video Sharing
  Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when […]
• Study: Google Rated Top Company By Employees For Compensation & Benefits
  Google has made it to the top of yet another list, this time recognized as the No. 1 company for employee compensation and benefit packages. Career community site Glassdoor.com ranked the Top 25 Companies for Compensation & Benefits based on surveys and feedback from US employees during the past year. “Based entirely on U.S. employee […]
• Industry “Do Not Track” Efforts Bogged Down As Privacy Regulators Move In
  Citing a lack of coherent or uniform standards, Yahoo announced earlier this month that it was walking away from “Do Not Track” (DNT), at least for the time being. That action seemed to directly contradict earlier claims that industry mega-group Digital Advertising Alliance (DAA) would unveil a DNT solution with industrywide support. The DAA still maintains […]
• Airport’s Addictive Instagram Game Nails Engagement & Branding Objectives
  The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam’s Schipol airport using Instagram to tout the airline’s destinations. They’ve created an addictive game called Destination Unknown which tests players’ knowledge of global destinations. The […]
• Marketers, Face Reality: There Is No “Easy” Button
  This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a […]
• How Google’s Panda Filter May Have Hurt Ask, eBay & Google-Backed RetailMeNot
  On Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published. But as of this morning, Searchmetrics has updated their weekly US charts, showing […]
• Facebook Executive Rages Against Click-Bait Journalism, Journalists Say It’s Facebook’s Fault
  Mike Hudack, Facebook’s director of product, posted a self-described rant today about the quality of journalism, bemoaning the age of the “28 young couples you know” listicle. Then quality journalists fought back, many placing the blame on Facebook for the diminishing marketplace for serious news. The debate has been playing out all day on Hudack’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer
• Google Webmaster Tools To Add JavaScript Debugging Tool
• How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking
• Study Finds Sweeping KPI Improvements With Switch To Google Shopping Campaigns
• The New Emphasis On Link Building: What’s Behind It And How To React
• Search In Pics: Grayson Perry At Google, Red Bing Street View Car & I Danced At Google Shirt
• Ripoff Report Is Back In Yahoo Australia’s Search Results, But Not Completely

Online Marketing News From Around The Web:

Affiliate Marketing

• Factors Impacting Affiliate Programs – Part 2: Accurate Sales Projections by Understanding Your Market Segment, www.allinclusivemarketing.com

Blogs & Blogging

• How to Keep User Media Separate on Multi-Author WordPress Sites, wptavern.com
• To Guest Blog Or Not To Guest Blog – That Is The question, Koozai

Business Issues

• comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for April 2014 – comScore, Inc, comScore
• eBay to face formal investigations over data breach, www.cnet.com
• Facebook Programmatic Whiz Jonathan Shottan Jumps To Pinterest (And TellApart), Ad Exchanger
• Google Grabs a High-Profile Ad Exec From L’Oréal, recode.net
• Twitter Agrees to Block ‘Blasphemous’ Tweets in Pakistan, New York Times

Content Marketing

• Editorial Calendar Template for Content Production & Marketing, www.brettasnyder.com
• Using RebelMouse to Curate Fresh Content, www.internetmarketingninjas.com

Conversion Optimization

• How to Overcome Cognitive Bias On Your Landing Pages, www.wordstream.com

Copywriting, Design & Usability

• Next-Generation Responsive Web Design Tools: Webflow, Edge Reflow, Macaw, Smashing Magazine

Display & Contextual Advertising

• ‘Real Time’: A Misnomer In Display Advertising, Ad Exchanger

Domaining

• EDR: Over 120 expired domain sales results and analysis, Domain Name Wire

Ecommerce

• Ecommerce accounts for all the Q1 growth at Gap, Internet Retailer

Internet Marketing Industry

• Criteo Hires Sheila Buckley As Head Of North America Sales, www.criteo.com

Mobile/Local Marketing

• Apple rolls out iAd Producer 4.2 with full-screen iPhone banner ads, bug fixes, appleinsider.com
• Tim Hortons targets younger diners with mobile scan-to-pay alternative, Mobile Commerce Daily

Other Items

• Reports of Websites Going Down for Lack of ICANN Email Verification, Bill Hartzer

Reputation Management

• Lincoln City hotel sues for defamation after anonymous person posts scathing TripAdvisor review, www.oregonlive.com

Social Media

• 7 Ways To Use Social Media In The Selling Process, Search Engine People
• =Social selling means making a lifestyle change, Web Ink Now
• A Great Company-Wide Social-Media Policy Starts at the Top, Entrepreneur
• Brands build on Twitter video with new efforts, AdWeek
• Content Visibility Tactic: Tweet Piggyback, dejanseo.com.au
• How does Facebook determine related articles?, Inside Facebook
• How Social Media Can Fuel Your Research & Development On The Cheap, simplymeasured.com
• Twitter Experiments With a New Video-Sharing Feature, recode.net