Marketing Day: Facebook’s Related Content Test, Adobe Analytics Updates & World Cup Marketing

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s iOS Related Content Test Could Be A Boon For Marketers
  Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates. So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos […]
• Adobe’s Media Optimizer And Analytics Updates Include New Predictive Modeling Capabilities
  Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data into Media Optimizer, the modeling […]
• World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook
  The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king. But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the […]
• Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone
  Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before seen in a shopping mall, or anywhere, for that matter. To help promote the launch of the Xperia Z1 waterproof phone, Sony partnered with iris router to create the first underwater store […]
• Growth Hacking Your Marketing Strategy
  GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can’t turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more […]
• Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
  A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
• Google Glass Is Back On Sale To Anyone In The U.S.
  If you live in the U.S. and want to buy Google Glass without needing a friend’s invite, you can. Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours. In a Google+ post this afternoon, Google says […]
• Twitter Down? Not Entirely But It’s Got Issues Today [Updated]
  Do you miss the fail whale? No? Yeah, me either. But I did take some comfort in the Twitter-is-down mascot from the pre-IPO days. Today, all we have is the robot above to notify us of problems with the network, which has been suffering a partial outage this afternoon. Twitter’s status blog posted this at […]
• Facebook & Twitter Slide Slightly In Global Usage, While Instagram & Tumblr Soar [Survey]
  Although Facebook’s perch on top of the global social media landscape remains solid, new survey data from GlobalWebIndex show a slight reduction in usage for the network in the last six months. The good news for Facebook? That perch is very solid; according to GlobalWebIndex’s survey, drawn from a sample of more than 40,000 Internet […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Study: Gender Bias In Digital Marketing Is Real
• FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
• Call Tracking and Analytics – Webcast This Thursday
• Marin Software Adds Support For Google AdWords RLSA
• Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
• Research In India Claims To Show How Search Rankings “Could” Impact Elections
• Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
• Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More
• Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints

Online Marketing News From Around The Web:

Affiliate Marketing

• Why Affiliates Shouldn’t Be Afraid of Attribution, But Should Lead It, thepma.org

Analytics

• Digital Video In-Stream Metrics Released!, IAB

Blogs & Blogging

• Bring Back The Corporate Blog, www.twistimage.com
• How Does Your Blog Look to Someone on Google? 6 Things You Need to Know., www.blogtyrant.com
• The Definitive Guide to Finding Images for Blog Posts and Content, Crazy Egg

Business Issues

• Google Talking to Auto Makers About Self-Driving Car, Wall Street Journal
• Windows Store Updated with Shared App Identities, thenextweb.com

Content Marketing

• Where Content Marketing Fits in Your Marketing Plan, Content Marketing Institute

Conversion Optimization

• How Adding Personality and Trust to Your Landing Pages can Maximize Conversion Rates, KISS Metrics
• How To Sell Conversion Optimization To Your Boss., ConversionXL

Copywriting, Design & Usability

• Responsive Images Done Right: A Guide To <picture> And srcset, Smashing Magazine
• The Self-Service Web Design Movement and its Implications for Web Designers, uxmag.com

E-Commerce

• Sellers grow faster on Amazon than eBay and Google, Internet Retailer

General Internet Marketing

• How to Attract, Nurture, and Grow the Business-Building Audience You Want, Copyblogger

Internet Marketing Industry

• Acxiom To Accelerate Open Onboarding for All, Acxiom
• SIM Partners’ Velocity Platform Joins Marketo LaunchPoint Ecosystem, www.simpartners.com

Social Media

• 8 Very Useful Social media Tools Reviewed in Q1, www.razorsocial.com
• Businesses Should Invest in Google Plus, Social Media Today
• Facebook For iOS Tries Popping Up Cards Of Related Content To Browse After You Post, TechCrunch
• How Kraft is driving real-time relevancy with Pinterest ads, www.mobilemarketer.com
• Instagram Ads Are Getting Instant Recall, AdWeek
• Pinterest Is Testing A New Q&A Feature, Pinterest Questions, TechCrunch
• Twitter Notifications Get Delayed, Go Missing for Many Users, Mashable

Video

• How to Create Magic on Vine in 6 Seconds, www.jeffbullas.com
• Why YouTube Views Clampdown Benefits Advertisers, Reel SEO

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.