MarTech » Marketing management » Marketing Day: Facebook’s Related Content Test, Adobe Analytics Updates & World Cup Marketing

Marketing Day: Facebook’s Related Content Test, Adobe Analytics Updates & World Cup Marketing

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook’s iOS Related Content Test Could Be A Boon For Marketers Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS […]

Matt McGee on May 14, 2014 at 4:59 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Facebook’s iOS Related Content Test Could Be A Boon For Marketers
Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into locations or post activity-based status updates. So if someone checks into Yosemite National Park, he might see a list of friends’ Yosemite posts and photos […]
Adobe’s Media Optimizer And Analytics Updates Include New Predictive Modeling Capabilities
Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data into Media Optimizer, the modeling […]
World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook
The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football is king. But Facebook reminded marketers in a blog post today that there are legions of soccer fans in the U.S. on Facebook. In fact, the […]
Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone
Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before seen in a shopping mall, or anywhere, for that matter. To help promote the launch of the Xperia Z1 waterproof phone, Sony partnered with iris router to create the first underwater store […]
Growth Hacking Your Marketing Strategy
GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools, somebody is sending me an ad message that I just can’t turn off. Everybody wants my attention — and advertisers are getting sneakier all the time by being more personal, more […]
Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers, brand marketers and agencies will participate in creating the new digital advertising order by adopting and experimenting with new mobile, native, digital video and, yes, browser banner formats like the IAB Rising Stars. […]
Google Glass Is Back On Sale To Anyone In The U.S.
If you live in the U.S. and want to buy Google Glass without needing a friend’s invite, you can. Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours. In a Google+ post this afternoon, Google says […]
Twitter Down? Not Entirely But It’s Got Issues Today [Updated]
Do you miss the fail whale? No? Yeah, me either. But I did take some comfort in the Twitter-is-down mascot from the pre-IPO days. Today, all we have is the robot above to notify us of problems with the network, which has been suffering a partial outage this afternoon. Twitter’s status blog posted this at […]
Facebook & Twitter Slide Slightly In Global Usage, While Instagram & Tumblr Soar [Survey]
Although Facebook’s perch on top of the global social media landscape remains solid, new survey data from GlobalWebIndex show a slight reduction in usage for the network in the last six months. The good news for Facebook? That perch is very solid; according to GlobalWebIndex’s survey, drawn from a sample of more than 40,000 Internet […]