Marketing Day: Facebook & Teens, WPP’s Twitter Ad Spend, Facebook AppLinks & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws”
  Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery Channel’s “Street Outlaws” rolled out features tied to the social network’s media APIs. This morning the “Today Show” debuted a real-time trending-on-Facebook screen, said to be the first use of Facebook’s Trending API. Last night, on the […]
• Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement
  On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]
• Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App
  This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users […]
• 5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success
  While this arrived sounding like a big ‘ol self-promotional press release — they all are, actually — our interest was sparked by this work from Instagram influencer marketing firm, theAmplify. The company makes a technology called SharedRank which is an algorithm that provides strategic analytics and advanced audience targeting. Working with 20th Century Fox to promote […]
• Wait A Minute. Facebook Is Still A Big Hit Among Teens
  It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders. The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism […]
• WPP Doubling Twitter Ad Spend This Year To $100 Million
  WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes […]
• Prepare For Future Search: SEO For The Connected Home(Kit)
  My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the […]
• The Highly Effective Habits Of Web Readers — What We Aren’t Doing
  We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to… and what they’re not. Bottom line: read-through […]
• Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data
  Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligence provider […]
• Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games
  Mobile developers have long complained that Google Play doesn’t generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play “quarterly app revenue more than doubled from Q1 2013 to Q1 2014.” The top market for Google Play […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling
• Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”
• Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions
• Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss
• Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
• The 10 Worst Link Building Assumptions
• The Impact Of Google Display Network Magazine Ads
• Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples
• The Most Popular Presentations Of SMX Advanced 2014

Online Marketing News From Around The Web:

Analytics

• In-Page Analytics Chrome Extension (by Google), online-behavior.com
• Introducing the new Google Analytics Partner Gallery, Google Analytics Blog
• Overcoming The Analyst Curse: DON’T Show Your Math!, Web Analytics Demystified

Blogs & Blogging

• 6 Things That Are Working Extremely Well for Blogs Right Now, www.blogtyrant.com
• Technorati Quietly Killed its Blog Index in May, The Next Web

Business Issues

• Google Battles Apple For Your Connected Life, recode.net
• Google I/O Rumor Roundup: What to Watch (a Smartwatch?), www.nbcnews.com
• Introducing a new Flickr experience on Apple TV, yahoo.tumblr.com
• Privacy concerns loom over ‘new’ Google domain registration service, InfoWorld

Content Marketing

• 3 Strategies to Stand Out From the Content Creation Crowd, Content Marketing Institute
• Is Your Content Credible Enough to Share?, moz.com
• The 8 Types of Images That Increase the Psychological Impact of Your Content, Copyblogger

Conversion Optimization

• 9 Things You Should Know About Social Login & CRO, ConversionXL

Copywriting, Design & Usability

• Eight Traits of an Incredible User Experience Professional, www.usertesting.com
• Realistic or Flat Design? Be Style Agnostic, www.uxmatters.com
• Web Page Core: Energy, Personality and Creating Desire, www.internetmarketingninjas.com
• What Is The Most Underrated Word In Web Design?, Smashing Magazine
• What to Do When Your Boss Insists That You Use Pop-Up Banner Advertising?, www.uxmatters.com

Display & Contextual Advertising

• Announcing network mediation for native ads on MoPub, Official Twitter Blog

Domaining

• A million domains taken down by email checks, DomainIncite
• Four reasons Google Domains isn’t a Go Daddy killer, DomainIncite
• How Will Google Domains Impact the Secondary Market?, DomainInvesting.com
• Whose Afraid Of Google Domains? Shareholders Of Web.com & Endurance, The Domains

Ecommerce

• 6 New Ways to Use Pinterest in your Ecommerce Business, Practical Ecommerce
• FAA grounds Amazon’s drone delivery plans, Ars Technica
• How one Second 500 e-retailer handles Amazon and Google, Internet Retailer

Email Marketing

• Blacklist Basics: The Top Email Blacklists You Need to Know, blog.returnpath.com
• Does Your Responsive Email “Stack Up”?, Silverpop
• How to Be the Worst Email Marketer in 10 Easy Steps, MarketingProfs
• The Canadian Anti Spam Law: What Marketers Need to Know, www.vocus.com

General Internet Marketing

• SDL Millennial Study Reveals Language Strategy is Critical to Enhancing Customer Experience Success, www.sdl.com

Internet Marketing Industry

• ModiFace Launches Looking Glass Native Advertising Platform, Enabling Beauty Brands to Attract and More Deeply Engage Consumers, PR Web

Mobile/Local Marketing

• Google Adds A Ton Of Glassware Just Before I/O, Including Duolingo, Zombies Run, Shazam, And Livestream, www.androidpolice.com
• Google Glass — Better Suited To Customer Service Than Adland?, MediaPost
• The Mobile Strategy Gap (and How to Close Yours), Ad Age

Other Items

• Celebrating Pride, Google Style, Official Google Blog

Social Media

• 5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience, blog.bufferapp.com
• Facebook starting rollout of image-focused sidebar ads, Inside Facebook
• GIF It To Me Baby: 8 Marketing Uses For GIFs on Twitter, www.socialbro.com
• How delectable is Dunkin’ Donuts’ social media strategy?, eConsultancy
• How L.L. Bean Scored a 437.1% Instagram Engagement Rate (Hint: Puppies), simplymeasured.com
• How to Choose the Right Social Channels to Reach Your Customers, Convince and Convert
• Is Google Plus as dead as its detractors say it is?, blog.similarweb.com
• Twitter Testing Ways to Add Commentary to Retweets, Mashable
• Visually Content Hack: How to Create and Share GIFs Without Killing Your Bandwidth, blog.visual.ly

Video

• 6 Conversion-Boosting Benefits of Online Videos, Crazy Egg