Marketing Day: Facebook’s TV App, Google Talks Nest Ads, Apple No Longer Top Global Brand

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s New App That Listens To Your TV Could Lead To New Ads
  Facebook announced a new audio recognition feature today, billing it as shortcut to help its users more easily share what they are doing. But another likely motive for Facebook is to gather more data about users’ entertainment viewing habits to be used as ammunition in the battle with Twitter for second-screen territory. The new feature, […]
• Google Reassures There Are No Plans To Put Ads In Nest Thermostats
  Google is quickly walking back on language used in an SEC filing in which the company wrote it foresees a time when “we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The inclusion of “thermostats” in that list struck […]
• This RFID-Enabled Billboard Displays Cost Of A New Audi Based On Collected Trade-In Value
  Some people might interpret this as an invasion of privacy. Others might appreciate that they’d have to take one less step when considering the purchase of a new car. Working with Audi in Brazil, AlmapBBDO Sao Paulo created the Audi Instant Valuation Billboard. The agency had an Audi employee valuate cars parked in public spaces. […]
• Google Eyes Future For Enhanced Campaigns: Ads On Thermostats, Wearables, Refrigerators And More
  Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your body. In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part […]
• Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2
  After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple’s […]
• Google Updates “Panda” Filter, Impacts 7.5% Of Search Results
  Yesterday, Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week. Google’s head of search spam, Matt Cutts announced on Twitter […]
• Cross The Effectiveness Threshold In Your Social Media Marketing
  Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry […]
• Graphic: Speed Of Social Video Sharing Has Nearly Doubled In 12 Months
  It only seems like the world is spinning faster. It’s actually slowing down, imperceptibly. The speed of video sharing, on the other hand, is accelerating rapidly according to a report by the social video marketing company Unruly. In April of 2013, Unruly benchmarked video sharing by brands and found that about 25% of shares happen […]
• Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners
  Marketers that covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate and Tailwind, that provide social media analytics software […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data
• New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest
• Founder: OpenStreetMap Already As Good Or Better Than Google Maps
• Google Maps For iOS Brings “Smoother” & “Faster” Street View Controls
• Shopper FOMO – What Is It & Are You Dealing With It Appropriately?
• Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First
• Mary Anning Google Logo Marks Life Of Famous Paleontologist Born Over 200 Years Ago
• Google Begins Rolling Out Panda 4.0 Now
• Official: Google Payday Loan Algorithm 2.0 Launched: Targets “Very Spammy Queries”

Online Marketing News From Around The Web:

Analytics

• ActionX Partners With Six Leading Mobile Analytics Providers, Market Wired
• Use Google Analytics To Track These 3 Metrics For Your Content & Predict Your Next Big Win, Search Engine People

Blogs & Blogging

• 3 Blog Optimization Experiments You Might Want to Embrace, HubSpot
• 57-Point Blog Marketing Checklist, Content Marketing Institute
• Creating The Perfect Blog Post, Koozai

Business Issues

• eBay Advises Users To Change Passwords Following Cyberattack, “Large Number” Of Users Affected, TechCrunch
• Google plans international acquisitions worth up to $30B, www.computerworld.com
• Google Plans Low-Cost, High Quality Wi-Fi Networks For Small- And Medium-Sized Businesses, Report Says, TechCrunch
• Google Says It Passed on a Deal of up to $5 billion, Wall Street Journal
• Lithium Unveils First Plans For Klout: Pop-Up Communities And A Klout Score For Products, TechCrunch
• Turkey says Twitter to be sensitive on court orders, to set up live support: official, Reuters
• Twitter’s selective censorship of tweets may be the best option, but it’s still censorship, GigaOM

Content Marketing

• For ESPN and Fox Sports, Native Comes Naturally, Ad Age

Conversion Optimization

• Are Your Forms Killing Your Lead Generation Efforts?, www.marketingwords.com
• The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates, unbounce.com

Copywriting, Design & Usability

• 5 Insider Tips to Get the Most Useful Test Results, www.usertesting.com
• Mobile And Accessibility: Why You Should Care And What You Can Do About It, Smashing Magazine

Display & Contextual Advertising

• Breaking Down the #1 Barrier to Brand Building Online, adwords.blogspot.com
• Casale Media: Branding Comes To Programmatic, Ad Exchanger

Domaining

• .Club Passes .Berlin & Is Now 2nd Most Registered new Domain Extension, The Domains
• DNPric.es Tracking New gTLD Sales, DomainInvesting.com

E-Commerce

• 6 Pointers for Using Etsy and Pinterest Together, Practical E-Commerce
• Amazon adds 30 million customers in the past year, Geekwire
• Sales drop and the loss widens for CaféPress.com, Internet Retailer

General Internet Marketing

• Can Digital Ads Make You Cry?, Ad Exchanger
• Online Marketing: Why Email is a Richer Cousin to Social Media, ProBlogger

Internet Marketing Industry

• Captora Raises $22M to Accelerate Market Leadership, Market Wired
• Adding to our leadership team: Jason Swetnam, VP of Sales, and Vivin Williams, VP of Product, blog.bitly.com

Mobile/Local Marketing

• How Many Businesses Have Verified G+ Pages for Local?, Mike Blumenthal
• How to Increase Loyalty Among Mobile Shoppers, HasOffers

Other Items

• California approves test of self-driving cars on public roads, Ars Technica

Reputation Management

• Trip Advisor ‘fake reviews’ investigated in Italy, www.bbc.com
• Yelp Is Adding A New Video Feature To Its Reviews, Business Insider

Social Media

• Twitter for Android now rolling out multiple photo uploading feature, 9to5 Google
• 11 Social Media Management Software Apps to Shave Time Off your Day, www.razorsocial.com
• A New, Optional Way to Share and Discover Music, TV and Movies, newsroom.fb.com
• Anonymish Sharing App Secret Launches On Android And Opens Up Internationally, TechCrunch
• How to Target Facebook Users Based on the Car They Drive, www.jonloomer.com
• New YouTube Features for Creators: More Monetization Opportunities!, Reel SEO
• This One Simple Tactic Can Double Your Facebook Engagement, www.jeffbullas.com

Video

• 15 quick tips for a succesful YouTube strategy, eConsultancy
• comScore Releases April 2014 U.S. Online Video Rankings, comScore
• Team Downey Veteran Launches Epoxy, Providing Tools To Help YouTubers Engage With Fans, TechCrunch
• Vimeo rolls out Copyright Match to find and remove illegal videos, The Verge

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.