Marketing Day: Yelp Down 3 Hours, Pinterest Lands $200M, Google Glass’ New Leader

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break
  Yelp may be down for some of you right now. We’re experiencing networking issues, but working to get back up to speed ASAP. — Yelp (@Yelp) May 16, 2014 Just as thousands of people in the Eastern time zone started casting about for a place to eat lunch today, Yelp suffered an outage. The site […]
• How The Second Machine Age Will Transform Marketing
  The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher […]
• Vendors, Listen Up! Here’s How Your Marketing Software Can Stand Out
  The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it continues to occur and evolve as the market itself matures. Companies big, small and in the middle — not only in search but in digital […]
• With Latest $200M Round Pinterest On Path Toward IPO
  How could Pinterest be valued at $5 billion if it has so little revenue? That’s the question many incredulous journalists are asking after news yesterday that the “scrapbooking” site had raised another $200 million, bring its total funding to $764 million. The site only recently launched its first ad units, promoted pins. However the company is asking […]
• 3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue
  If you’re an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions. Start by focusing on two issues. First, not only should the end conversion numbers be tied back […]
• Google Names Ivy Ross As First Head Of Glass Division
  Google has added another executive with retail experience to its Google Glass management team. Late Thursday night, the company announced that Ivy Ross will become the first Head of Google Glass — the person in charge of the overall Glass division. Ross will start at Google on Monday (May 19). She has VP-level experience at […]
• 10 People Who Want To Be Forgotten By Google, From An Attempted Murderer To A Cyberstalker
  Who wants things removed from Google under the newly declared “right to be forgotten” in the European Union? A convicted cyberstalker, an attempted murderer, a politician, a business with bad reviews and a pedophile are among those making such requests to Google. Yesterday, the BBC noted the first three of the cases listed below. Marketing Land has […]
• Smartphone Share: Another Look At Devices Vs. Web Traffic
  The headline of today’s Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America. According to Chitika’s examination of “hundreds of millions of US and Canadian smartphone-based online ad impressions” in […]
• Spredfast Releases Spark, A Social Tool For In-The-Moment Marketing
  Aiming to aid brands with their in-the-moment marketing, Spredfast today announced the release of Spark, a new social media dashboard that enables users “to tune into timely moments and conversations the minute they start.” We’ve well documented the trend of newsjacking — most recently and notably Arby’s and Pharrell Williams’ hat — by socially savvy […]
• Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions
  Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into to serve more relevant related content to Pinners. Today, it shared some interesting information about Pinterest user behavior that could […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Expands Snapshot With New Food & Drug Entities
• Baidu Hires Andrew Ng, Google’s Lead “Brain”
• 3 Key PPC Metrics Are Lying To You. Find Out How
• Top Five Local SEO Myths — And Truths
• Search In Pics: YouTube Slide, Google Landscaping & SEO Gingerbread Hearts
• Google Places Bulk Management Tool Integrates New Google+ Feature
• Flickr Makes Creative Commons Image Search Easier
• The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works
• The Google State Of The Union: Strong Yet Vulnerable

Online Marketing News From Around The Web:

Affiliate Marketing

• Five Important Questions to Ask as a New Affiliate Marketer, www.affiliateprograms.com

Analytics

• 3 Major Types of Mobile Analytics, HasOffers
• The Recent Forrester Wave on Web Analytics … is Wrong, Web Analytics Demystified

Business Issues

• Google Acquires Quest Visual to Incorporate Word Lens, The Next Web
• Why Some Advertisers Sympathize With The False Theory That Google Is Stealing From Publishers, Business Insider
• Meet The Woman Google Hired To Save Google Glass, Business Insider
• Samsung-Apple Smartphone Battleground Is Single Atom Thick, Bloomberg
• The New Yahoo Mail App, Now on Android, yahoo.tumblr.com
• Three-year delay hits Google’s London HQ, www.cityam.com
• Under Ex-Googler CEO, LiveJournal Gets A Revamp, Promises New Services, Apps And More In 2014, TechCrunch

Content Marketing

• 4 Ways Visual Content Can Enhance Your Ecommerce User Experience, Content Marketing Institute
• Why Content Strategy Is Instrumental To The Success Of Your Business, authoritylabs.com

Conversion Optimization

• Your Intuition is Wrong – A/B Testing Results that Surprised the Experts, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• Design Principles: Space And The Figure-Ground Relationship, Smashing Magazine
• What if Your Ugly Website is Holding Back Your Marketing Efforts? – Whiteboard Friday, moz.com

Display & Contextual Advertising

• Do more with simplified A/B experiments, Inside AdSense

Domaining

• Know Your Asking Prices, DomainInvesting.com

Email Marketing

• Using Embedded Video in Email to Create a Dynamic Inbox, Exact Target

General Internet Marketing

• Mobile And Social Formats Steal RTB Share From ‘Big 3′ Ad Units, Ad Exchanger

Internet Marketing Industry

• 2014 Marketing Measurement Trends [INFOGRAPHIC], public.ifbyphone.com
• Cloud Marketing Platform Acquires & Hires, Website Magazine

Other Items

• Google I/O 2014: start planning your schedule, googledevelopers.blogspot.com
• Safari captures 26% of Web Browser Use, beats Firefox and IE, blog.shareaholic.com

Social Media

• 4 Great Tools To See Who Isn’t Following You Back On Twitter, www.internetmarketingninjas.com
• Instagram Removes Automatic Sharing Of Likes, Activity To Facebook In IOS App Update, All Facebook
• Mute Accounts on Twitter With ManageFlitter, blog.manageflitter.com
• Social media ad spending will hit $15 billion by 2018, Internet Retailer

Video

• Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things, Unbounce

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.