Marketing Day: Publicis-Facebook Ad Deal, Google Adds Mobile Page Insights & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth […]
Matt McGee on May 19, 2014 at 5:00 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Publicis, Facebook Partner In Long-Term Ad Deal Worth Hundreds Of Millions
Facebook and advertising holding company Publicis Groupe announced a sweeping, long-term partnership today. The deal is said to be worth around $500 million, according to AdAge. The multi-year partnership is “focused on co-creation of product around data, video and images, including core Facebook and Instagram,” said Laura Desmond, CEO of Starcom MediaVest Group, the Publicis […] - Finding An Excuse To Get More ‘Square,’ Google Joins Instagram
Ever the playful digital actor, Google joined Instagram today, and posted a video promo to the interactive Rubik’s Cube on Google’s global homepage. The Instagram post: “Today on our homepage we’re celebrating the Rubik’s Cube, which got us thinking—maybe we could do more squares? Hello Instagram!” The Meanwhile, and as good a commentary as any […] - Fat Tire Says Its Beer Pairs Well With People Rather Than Bikini-Clad Mud Wrestlers
Just to prove beer marketing isn’t always about barely-dressed women mud wrestling in a public square, Fort Collins-based New Belgium Brewing is out with a Cultivator Advertising & Design-created campaign for its Fat Tire beer brand that is far more intelligent than oh, say, the Swedish Bikini Team. In fact, it’s a wonderful celebration of […] - Special Guest Speaker Announced for MarTech: The Marketing Tech Conference
Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making […] - Nielsen Adds Age And Gender Demographics To Twitter TV Ratings
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about […] - Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach
How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have […] - Google Adds More Recommendations To Its PageSpeed Insights Tool
Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended […] - Get To Know: PGA Tour Superstore CMO Matt Corey
Matt Corey is the chief marketing officer for PGA TOUR Superstore. Owned by The Home Depot founder and Atlanta Falcons owner Arthur Blank, PGA Tour Superstores are among the largest brick and mortar stores in the US, with the golf and tennis retail locations averaging 50,000 total square feet. As CMO, Corey oversees all marketing […] - Everything You Need to Know About The Canadian Anti-Spam Legislation
The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is it exactly, and why should anyone outside of Canada care? Read on for some frequently asked questions and available resources to help comply with the upcoming CASL enforcement date. CASL is […] - How To Sell Your CEO On Investing More In Search. Hint: It’s About Insights
If you’re the CMO of any business, you’re likely aware of popular search strategies and how search can take consumers along the purchase journey from intent to action. According to Fleishman-Hillard and Harris Interactive’s 2012 Digital Influence Survey, 96% of consumers worldwide indicated that they searched for information about brands or products on the internet, […] - Report: YouTube To Purchase Twitch, The Leading Video Community For Gamers, For $1 Billion
According to Variety, the popular gamer platform Twitch has struck a deal with the world’s most popular Video site, YouTube. Former Ads & Commerce SVP Susan Wojcicki was appointed as YouTube CEO earlier this year, and is making a splash as this $1 billion dollar deal would be the single biggest investment by YouTube to […] - Apple & Google End Bitter Mobile Patent Litigation Chapter
Late last week Apple and Google’s (soon to be Lenovo’s) Motorola Mobility settled their mutual mobile patent claims against one another. However the companies declined to do a cross-licensing deal, which is often customary in these situations. While the agreement ends the often bitter litigation between Motorola and Apple it has no impact on the ongoing […] - Report: Chrome The World’s Top Browser, Safari Now Second
How things have changed. Chrome is the world’s top browser and Safari is number two. That’s according to Shareaholic’s most recent browser share report. The company says the data are collected from a base of more than 250 million users and over 200,000 publishers. While Chrome is the undisputed browser leader (35 percent), Shareaholic says […] - Italian Regulators Take Aim At “Freemium” Apps
Claiming that so-called “freemium” mobile apps mislead consumers, Italy’s competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal Italian authorities have begun to investigate the companies and the issue. Previously the EU argued that freemium apps are potentially deceptive because they’re initially free to […] - Google Expands AdSense A/B Testing To Account-Level Settings
Last fall, Google launched A/B testing for AdSense ad-level settings in beta. As of today, A/B testing in AdSense is now available for account-level settings. Publishers can launch A/B tests of account-level settings to allow or block: General ad categories (including first level sub-categories) Sensitive ad categories Ad serving opt-outs (e.g., enhanced text ads, expandable […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Special Guest Speaker Announced for MarTech: The Marketing Tech Conference
- Google Search Results Snippet Overlay Descriptions May Use DMOZ Description
- Bid Simulator Now Available For Google Dynamic Search Ads
- Use Products As Pawns To Win The Local SEO Chess Game
- Rubik’s Cube Invention Celebrated With Google Logo To Mark The Puzzle’s 40th Anniversary
- Google “Mapping” Real World With Incredible Precision For Self-Driving Cars
- Doodle Equality: In 2014, Google Features Women In Special Logos Nearly Half The Time
- Yahoo Likely To Slip Below 10 Percent Search Share Next Month
Online Marketing News From Around The Web:
Analytics
- Analytics Tip #26: Every Critical Metric Should Have A BFF!, www.kaushik.net
- One Goal, Many Values: Lookup Tables in Google Tag Manager, Luna Metrics
Blogs & Blogging
- Blogger Communication and Response, Social Media Today
- Here’s What You Need to Secure Your WordPress Site in 2014 & Beyond, www.bloggingpro.com
- Optimize Blog Content for Social Media with These 4 Effective Tactics, ProBlogger
Business Issues
- Google Glass goes after prescription eyewear market, www.latimes.com
- Facebook is reportedly building a new Snapchat competitor, mobile.theverge.com
- Pinterest Is Sneaking Up on Twitter and Facebook, nymag.com
- Alibaba’s Massive IPO Could Touch Down In August, TechCrunch
- German minister: ‘Google breakup may be required’, www.dw.de
- Google Acquires Divide in Bid to Make Android Enterprise-Friendly, The Next Web
- Twitter Is Considering a Deal to Buy SoundCloud, recode.net
Content Marketing
- The Art of Contrarian Content Marketing, www.wordstream.com
Conversion Optimization
- A Product-Based Approach to CRO, moz.com
- How To Boost Your A/B Testing Effectiveness With Attention Tracking, Usability Geek
Copywriting, Design & Usability
- 3 Ways to Lead Users through Your Site… Without Super Powers, www.usertesting.com
Display & Contextual Advertising
Domaining
- More Stats For Domain Lovers: Namestat.org, Includes Fastest Growing New gTLD (.Club), The Domains
- Will anyone buy .luxury names?, DomainIncite
E-Commerce
- Nordstrom invests heavily in e-commerce, Internet Retailer
- Why Personalization Is Doomed Without Strategy, Get Elastic
Email Marketing
- Four Email Marketing Tips to Help You Get the Most Out of Gmail, MarketingProfs
- Just released! Metric: A free email marketing results app for iPhone, myemma.com
Internet Marketing Industry
- Hello New York!, HasOffers
- Looker Debuts the Next Generation of Its Data Exploration Platform, looker.com
- Socialbakers Acquires Social Insider, Appoints Josef Slerka Head of R&D, Social Bakers
Mobile/Local Marketing
Other Items
Reputation Management
- 20 Free Tools to Manage your Reputation, Practical E-Commerce
Social Media
- U.S. Federal Government Performs Very Well When Using Social Media To Service Citizens, But Struggles to Market Benefits and Services Effectively, www.jdpower.com
- 2014 Social Media Marketing Industry Report, Social Media Examiner
- 5 Reasons Why Your Business Must Use Facebook Advertising, www.koozai.com
Video
- YouTube Switches to the HTML5 Player in Chrome, Google Operating System
- 6 Crucial Steps To Creating The Most Effective Animated Video For Your Website, Reel SEO
- Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing, Content Marketing Institute
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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