Marketing Day: Google Buys mDialog, Twitter Buys SnappyTV & The SocialChorus Lesson
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Builds Up Digital Video Advertising Capabilities With mDialog Acquisition
In another sign of Google’s active plan to attract more brand dollars and capitalize on the digital video boom, the company announced it has acquired digital video advertising tech firm mDialog. Making the announcement on the mDialog site, the start-up said the team will be joining forces with DoubleClick and will eventually integrate its services […]
- Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad
Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you […]
- Twitter Snaps Up Live-TV Clipping Platform SnappyTV
Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media. Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, […]
- The Flight Path: The New Cross-Device Customer Purchase Journey
Father’s Day has just passed, and that means many consumers were scrambling last week to ensure their father’s gift arrived in time for the holiday. While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase […]
- Interactive Content: The Successor Of The Landing Page
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts behind them. To me, they are the interactive successor of the landing page — the next generation of lightweight web experiences for marketing campaigns. This month, I’d like to share […]
- Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat
Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner with three separate ads making the top ten list. Originally launched on May 22, Shakira’s video includes a number of World Cup soccer players. It was produced in conjunction with the […]
- The SocialChorus Lesson: Use “Nofollow” In Native Ads, To Avoid Google Penalties
Brand building service SocialChorus has learned a lesson that other native advertising players should also know. Even when you’re focused on building awareness through social media, you can’t ignore Google and its rules, not if sponsored posts and links in native advertising are involved. The company’s platform came under attention this week after an agency […]
- Costly For What It Is, Amazon Phone Unlikely To Catch Fire
Much has already been said about Amazon’s Fire Phone since its formal unveiling yesterday afternoon in Seattle. The biggest surprise to me was its price: $199 with a two year contact and $650 unlocked. In other words it’s priced like an iPhone. The selling points of the phone have relatively little to do with the […]
- By 2016, Oreo’s Parent Company Will Spend Half Its Marketing Budget On Digital, Betting Big On Video
As it looks to reach consumers beyond the living room to all devices, Mondelez International, the parent company of Oreo, Cadbury, Chips Ahoy, Ritz, Triscuit and dozens of other snack brands, is boldly turning to digital video. In a deal announced this week, the company will rely on TubeMogul’s software to plan, buy and serve […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute
- Is Your Local Business Ready For Google’s Neighborhood Algorithm?
- Amazon Fire Phone: Bing For Search, Nokia For Maps
- Remarketing Tips Born Of Years Of Experience
- Bing Ads Expands Bid Landscape Estimator Tool To Ad Groups, Non-U.S. Markets
- Canadian Court Orders Google To Remove Sites Worldwide
Online Marketing News From Around The Web:
Analytics
- Are You Missing Referral Traffic in Universal Analytics?, Luna Metrics
- Eight Ways to Find Out Whether Your Analytics Team Is Effective, MarketingProfs
- Understanding PDP Visitors with Advanced GA Tagging, SwellPath
Blogs & Blogging
- How to Build a Blog that Has Lasting Impact Upon Its Readers, ProBlogger
- WordPress Themes Suck at Accessibility: It’s Time to Fix It, wptavern.com
Business Issues
- Facebook COO Sheryl Sandberg admits advertising not a ‘delightful experience’ and says Mark Zuckerberg ‘underestimated’ as a leader, www.thedrum.com
- Facebook Goes Down In Global Outage. Update: It’s Back!, TechCrunch
- Google’s quantum computer just flunked its first big test, www.theverge.com
- Improving Facebook on Android, code.facebook.com
- Mozilla to Develop Comments Platform With New York Times and Washington Post, New York Times
- Taiwan’s Quanta to start mass production of Apple’s smartwatch in July -source, www.cnbc.com
Content Marketing
- Content Marketing Inspiration from the Global Search Engines, www.stateofdigital.com
Conversion Optimization
- 19 Obvious A/B Tests You Should Run on Your Website, KISS Metrics
- The 3 Step Approach To Successful Customer Activation, ConversionXL
Copywriting, Design & Usability
- For Developers, a Little UX can Go a Long Way, uxmag.com
- On Writing Well: A Simple Guide to Writing Great Content, Social Times
- Web Fundamentals and Web Starter Kit: Resources for Modern Web Development, googledevelopers.blogspot.com
Domaining
- GoDaddy Promoting New Domain Names in TV Commercial, DomainInvesting.com
- New gTLDs now outnumber the old TLDs, DomainIncite
- Shocking: Verisign Backed Study Shows 80% Of Small Businesses Prefer .Com over New gTLD’s, The Domains
Email Marketing
- 4 Ways to Turn Boring Transactional Emails into Cash, Unbounce
- Canadian Anti-Spam Law (CASL) Is Coming But AWeber Has You Covered, AWeber
- Personalized abandoned cart e-mails drive more sales than promo messages, Internet Retailer
- Retailers plan to boost spending on e-mail marketing, Internet Retailer
- Text Is More Important Than Ever: Finding the Right Balance for Optimum Email Deliverability, Silverpop
Mobile/Local Marketing
- How Duane Reade leverages mobile for persuasive social engagement, www.mobilemarketer.com
Social Media
- 10 Facebook Contests that Captured 10,000 Emails, www.jeffbullas.com
- Global PR Firms Take Lead in Agreement with Wikipedia, Spin Sucks
- Pinterest Content Discovery, Tailwind
- Self-Promotion and Social Media: The Case for Promoting Your Content, blog.bufferapp.com
- Six Social Media Marketing Trends That Will Stay On, www.searchenginepeople.com
- What Twitter Isn’t Telling You About GIFs, blog.embed.ly
Video
- How To Use YouTube To Market Your Branded Content, www.koozai.com
- Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147], Reel SEO
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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