Marketing Day: Mobile Video Ads Spike, Top YouTube Ads & Yelp Helps Restaurants

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report] Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 […]

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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]
    Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul’s Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up […]
  • Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April
    YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike’s “Winner Stays” video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as […]
  • Yelp Introduces Free Restaurant Reservations
    Yelp is getting deeper into transactions. One manifestation of this is restaurant reservations. In July of 2013, Yelp bought reservations provider SeatMe. Today, it’s announcing free restaurant reservations: Business owners can set up the free Yelp Reservations capability through their Yelp Business Owners Account and start filling tables with the millions of people that come to Yelp […]
  • Nearly 75 Percent Of Female Millennials Enrolled In Retail Loyalty Programs
    Among top US retailers, Kohl’s enjoys the highest percentage enrollment of Millennials (18 – 33 years old). That’s according to survey data from white-label retail loyalty platform provider PunchTab. The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014. Kohl’s is one of the largest US retailers […]
  • Tech Studio ‘Science’ Tags Delicious As A New Acquision
    The Santa Monica-based, tech studio Science has bookmarked a new property for their portfolio: Delicious. Science is a fund/incubator/studio/adviser that helps to grow start-ups, helping the likes of Dollar Shave Club, Urban Remedy and Medium Corporation. Delicious was formerly owned by Chad Hurley and Steve Chen of AVOS Systems (also the founders of YouTube.) Delicious […]
  • Say Hello To The Content Marketing Stack
    You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a […]
  • Perfect Audience Launches Peer-To-Peer Retargeting: Directly Target Others Sites’ Visitors
    What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve retargeting platform, Perfect Audience, has begun testing this concept with roughly 100 of its customers. The company’s new service, Perfect Audience Connect, offers gives advertisers a way to connect with other companies they are familiar […]
  • Google Analytics Adds Content Groupings In Behavior Flow For More Intuitive Visualizations
    This week, Google added Content Groupings in the Behavior Flow area of Google Analytics. Behavior Flow provides a visualization of how users navigate through your site and where they dropped off by landing page, source, medium or any other dimension. Now you can see those flows by Content Grouping. Content Groupings were launched in December […]
  • For Golf Fans, Live Leaderboards Make Pre-Roll Ads Less Annoying
    Here’s one for PGA fans and, really, anyone in advertising who thinks pre-roll ads should be useful, rather than pointless hoops through which people must jump before getting to the content they wanted in the first place. Working with online video ad firm Eyeview, ad agency Doner Media is bringing some useful functionality to PGA […]
  • 5 Steps To Becoming A Customer-Centric Marketing Organization
    The “holy grail” for retailers may well be the possibility of becoming truly customer-centric in every facet of their business — from customer service to marketing to supply chain. For marketing teams in particular, being able to communicate the right message to the right customer at the right time is critical. Customer-centric marketing allows you […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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