Marketing Day: ESPN Winning World Cup, Twitter Taps Bing Translation, Daily Show Mocks Glass
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ESPN Scores World Cup Win With Clips Integrated Into Google Search According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches […]
Matt McGee on June 13, 2014 at 4:01 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- ESPN Scores World Cup Win With Clips Integrated Into Google Search
According to a report on Recode.com today, Google has entered into a partnership with ESPN, directing World Cup related searches to ESPNFC.com where fans can watch game highlights. “Google doesn’t have much other choice if it wants to direct its searchers to video, since ESPN is the only publisher with rights to the English-language game footage […] - Nissan Invites Facebook Fans To Crowdsource Customized Titan Pickup Truck
This week, Nissan is asking its Facebook fans to help build the “ultimate off-road capable full-size truck for the adventure of a lifetime.” Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer. Fans […] - Twitter Is Using Bing Translation On Mobile Apps, Web Timelines
Twitter’s experimentation with Bing’s translation engine is accelerating. As reported first by CNET today, users of Twitter’s iOS app now can view Bing translations of tweets, a feature that was quietly added to the Android app last month. That the move comes as the FIFA World Cup begins is likely not coincidental. The month-long soccer […] - Time For A Check-Up: Marketing Strategies For A Successful Second Half
Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation. While you pretty much knew what to expect going into school that day, it wasn’t really official until you saw those grades in black and white. Here we are, all […] - 5 Ways To Improve Mobile UX That Will Result In Higher Conversions
Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several years. Regardless of the actual number, the reality is the same: in order to get visitors to convert, your site must be able to meet their needs whether they’re holding a mouse, a […] - VIDEO: The Daily Show Mocks Real Google Glass Explorers Who’ve Suffered “Intolerance”
On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google […] - Coming Soon To Twitter, Ads Targeted To Weather Conditions
Twitter and the Weather Company, owner of the Weather Channel, have reached an agreement to allow marketers to target advertising based on the weather in users’ locations, the Wall Street Journal reported this week. Sunny weekend in Malibu? Freezing rain in Portland, Maine? Either way, the partnership will give advertisers of sunscreen or snow boots the […] - McDonald’s Buys Twitter’s First Globally Promoted Trend, But Did #FryFutbol Backfire?
McDonald’s went all in on social media on opening day of the FIFA World Cup, but it might not have scored the points it was hoping for. The fast food giant, promoting its augmented reality GOL! App that fires up when paired with special McDonald’s fries boxes, paid to place #FryFutbol hashtag atop Twitter’s trending […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Apologizes For World Cup Logo With Wrong Flag, Not “Ghana” Happen Again
- With 1 Billion+ Travel Pins, Pinterest Gives Place Search An Upgrade
- Google Partners With ESPN To Deliver 2014 World Cup Video Highlights
- Up Close @SMX Advanced: The Periodic Table Of SEO Elements
- Once Were Vikings: Search Marketing In The Nordics
- Panda 4.0: Redefining Site Authority
- Search In Pics: Matt Cutts Throwing Hummingbirds, Google Pride Logos & Android LED Sign
- Up Close @ SMX: Enhancing Results With Structured Data & Markup
- Up Close @ SMX Advanced: Local Super Therapy Session
- Google Supports Gay Pride Month With Rainbow Colored Banner For LGBT Related Searches
- World Cup 2014 Google Logo Day 2 Mirrors Opening Ceremony With Dancing Trees & Drum
- Microsoft: No Plans For Ads In Cortana Yet; Debating Bringing To Androids & iOS
- Google’s Payday Loan Algorithm 3.0 Rolling Out Now
Online Marketing News From Around The Web:
Business Issues
- Twitter Media Head Chloe Sladden is Leaving, recode.net
- Exclusive: Google Wants To Collect Your Health Data With ‘Google Fit’, Forbes
- Exclusive: Quantum Paper And Google’s Upcoming Effort To Make Consistent UI Simple, www.androidpolice.com
- Facebook Investigating Service Blockage in Iraq, The Next Web
- Google Glass to launch internationally at upcoming Google IO, phandroid.com
- LinkedIn’s Workforce Diversity, LinkedIn Blog
- Portland Has Agreed To Install Google Fiber — But Not Before Google Meets Its Every Demand, Business Insider
- Priceline to Buy OpenTable for $2.6 Billion, Wall Street Journal
- A Guide to Creating Content in the Formats Your Audience Loves, Content Marketing Institute
Conversion Optimization
Copywriting, Design & Usability
- 4 Tips to Help You Become a UX Pro in No Time, www.usertesting.com
Domaining
- ICANN Opens Comment Period On Allowing Two Character New gTLD Domains, The Domains
- Not Counting NSI, .XYZ Is Still The Fastest Growing New gTLD According to Namestat.org, The Domains
- How to Make Sure Your Emails Land in Gmail’s Primary Inbox, Convince and Convert
General Internet Marketing
Internet Marketing Industry
- 5 Productivity Tips for Busy Marketing Managers, www.koozai.com
- Take Your Dashboards Anywhere with the New Netvibes App for iOS, blog.netvibes.com
- VigLink helps monetize ad links, raises $18M more, VentureBeat
Mobile/Local Marketing
Social Media
- Facebook Messenger Adds Tap-And-Hold Video Sharing, Another Snapchat Feature, TechCrunch
- 5 Facebook advertising best practices inspired by the World Cup, Inside Facebook
- How Charities Are Using Social Media, MarketingProfs
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories