Marketing Day: Yelp Messaging, Amazon Smartphone Tomorrow & World Cup Newsjacking

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yelp Gives Customers The Ability To Send Text Messages To Businesses
  Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate with restaurants and shopkeepers more directly. Now customers will be able to send text messages to businesses within Yelp. The new feature, available for all businesses who have claimed their free business owner’s account, places […]
• Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns
  Twitter wants to be the first choice for your second-screen. And today, it released research that backs up its aspirations. The study, a product of Twitter’s Social TV Lab partnership with media buying agency Starcom MediaVest Group, presents evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement […]
• Google’s Android Draws Fresh Antitrust Complaint In Europe
  Google must feel like it’s Groundhog Day. Another antitrust complaint has been filed against the company in Europe. This one is focused on Android and third-party app stores. There are also older complaints about Android before the European Commission (EC). According to an article in the Wall Street Journal the new complaint was filed by […]
• Amazon Smartphone To Launch Tomorrow Through AT&T
  On the eve of Amazon’s anticipated release of its first smartphone, the company said that apps available through its app store had “tripled” to reach 240,000. By comparison the iTunes App Store has more than a million apps and Google Play has a comparable number. While the Amazon announcement would ordinarily be “headlines” it merits […]
• Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience
  Many of you may remember the French Canal+ ad from BETC Paris which won a Grand Prix Lion at Cannes in 2012. It featured a film director dressed as a bear with all the usual stereotypes one assumes directors embody. And it ended with a witty punchline — the bear is actually a talking bear […]
• Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini
  In a sign of how Yahoo’s new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company’s ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across […]
• 100+ Questions You Must Ask When Developing A Web Site
  As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent […]
• There’s No “I Didn’t Sign Up For This” In Digital Marketing
  We’ve all found ourselves in that familiar place — the one where we find ourselves remarking, “I didn’t sign up for this.” Whether in family situations, relationships and/or business/career scenario, we can often end up feeling duped by the old switcheroo. It feels like falling for the oldest trick in the book. You agreed to […]
• Up Close @ SMX Advanced: Creating Blockbuster Content
  Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to develop a ton of content. However, that content was often stale; it was a quantity thing, not a quality thing. “One of these posts will eventually stick” has been the mindset. At […]
• Newsjacking The #WorldCup: Pizza, Burgers … And ‘Your Lucky Panties’?
  The 2014 FIFA World Cup, which some predict will be the biggest social media sporting event of all time, had its U.S. kickoff today and it didn’t disappoint. An exciting game, with a dramatic 2-1 U.S. victory over Ghana, it generated more than 1.4 million tweets according to Twitter’s World Cup hub. So how did […]
• TrustInAds.org Takes On Weight Loss Scam Ads, Offenders Still Spotted
  Lose weight without changing a thing! It’s a fantasy crafted and perpetuated by direct marketing minds in the weight loss and diet pill industry. It’s also a tactic used by online scammers to pedal bogus products that often have hidden recurring fees. Today, TrustInAds.org, an industry organization dedicated to “keeping people safe from bad online […]
• Wikipedia Guards Against “Black Hat” Editors With Requirement To Disclose Paid Edits
  Last October, Wikipedia signaled that it was concerned about biased editing sneaking into its pages, specifically that people paid to edit Wikipedia entries were affecting the neutrality and reliability of the crowd-sourced encyclopedia. So the Wikimedia Foundation, the non-profit organization that operates Wikipedia and its sister projects, started work on stronger rules to guard against […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Up Close @ SMX: Link Acquisition & Auditing For The Advanced SEO
• Multi-Cultural And International Search: Trends And Opportunities – Webcast Next Tuesday
• Using Campaign Tracking To Measure Link Building Success
• SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
• Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration
• Microsoft Shuttering Bing Ads Express
• Microsoft’s Catapult Project Aims To Speed Bing Search, Improve Relevancy

Online Marketing News From Around The Web:

Analytics

• 4 Tools that Measure Google+ Page Performance, Social Media Examiner
• Automating the Cleanup of Facebook Insights Exports, Web Analytics Demystified
• When Good Data Goes Bad: An Expose On Profile Filters In Google Analytics, www.annielytics.com

Blogs & Blogging

• 35 Blogging Tips to Woo Readers and Win Business, Copyblogger
• Staring Down the Barrel of Writer’s Block and Dodging the Bullet, www.ryanhanley.com
• Why Bloggers Need to Do More Than Just Trademark Their Blog Name, ProBlogger

Business Issues

• comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for May 2014, comScore
• Google’s Project Loon Internet Service Could Arrive by Next Year, recode.net
• Apple Settles E-Books Pricing Case With States, Consumers, Bloomberg
• Facebook Launches Slingshot, its Latest Messaging App, thenextweb.com
• Twitter’s Founding Engineer Launches Collaboration Platform, Poetica, TechCrunch
• Workforce Diversity at Yahoo, yahoo.tumblr.com
• YouTube to block indie labels who don’t sign up to new music service, The Guardian

Content Marketing

• 5 Hilarious Pieces of Branded Content That Will Inspire Your Editorial Strategy, Contently

Conversion Optimization

• 22 Brutally Honest Landing Page Critiques, Unbounce
• 6 Ways To Optimize Your “Thank You” Page For Higher Conversions, www.searchenginepeople.com
• How Split Testing Your CTA Will Boost Your Business, AWeber

Copywriting, Design & Usability

• The Navigation Treasure Trove: 37 Menu Usability Resources, www.usertesting.com
• Web Page Core: Prediction and Understanding Site Visitors, www.internetmarketingninjas.com

Display & Contextual Advertising

• In-Market Audiences: Target Searchers Who Are Ready to Buy, www.wordstream.com

Domaining

• .berlin rockets to 116k on free domain offer, DomainIncite

Ecommerce

• eBay Launches “eBay Valet,” An iPhone App That Does The Selling For You, TechCrunch
• Web sales ahead of Father’s Day climb by 14%, Internet Retailer

Email Marketing

• Ad Tech And Fraud: Lessons From Email Spam, Ad Exchanger
• Four key talking points from our advanced email marketing report, eConsultancy
• How Transactional Emails Lead To Searches, Purchases, MediaPost
• Your Blacklist Questions Answered, blog.returnpath.com

General Internet Marketing

• Marketers Must Be Data Stewards — Here’s How, Ad Age

Internet Marketing Industry

• 360i’s Sarah Hofstetter on Reaching the Top—and Staying There, AdWeek
• Millward Brown Acquires EffectiveBrands, www.millwardbrown.com
• SIM Partners Raises $8M to Help Multi-Location Brands Drive Customer Acquisition with Velocity, stories.dlvr.it

Mobile/Local Marketing

• In-store app use 16.5x higher for beacon message recipients: report, Mobile Commerce Daily
• The history of Android: The endless iterations of Google’s mobile OS, Ars Technica

Reputation Management

• How to Turn Around a Bad Review Online Successfully, Small Business Trends

Social Media

• 3 Ways Any Business Can Market on Pinterest, Social Media Examiner
• A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”, ConversionXL
• Data Point: Which Social Media Sites Are Used for News?, Wall Street Journal
• Expert Social Media Monitoring in 4 Simple Steps, blog.bufferapp.com
• Facebook Testing Promote Website Option?, All Facebook
• How to Get Influencers to See and Share Your Content, blog.visual.ly
• Our Game of Thrones Video, Behind the Scenes, blog.hootsuite.com
• Outshine Social Competitors! Actionable Tips from PR News Summit, www.aimclearblog.com
• Socialbakers Now Recommends Interactions over Engagement Rate, Social Bakers
• What social customer service is really worth: stats, eConsultancy

Video

• A Business Guide To Using Vine, Koozai
• Fan-made Coca-Cola Videos Score Over Branded World Cup Ads, Reel SEO