Marketing Day: Facebook Talks Organic Reach, Chrome Leading Browser, Pinterest Self-Serve Ads & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Trust Vs. Bribes And The Consumer Privacy Paradox
  Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However they also want more personalization, relevant ads and are happy to divulge personal information when they get something in return. Is this a contradiction, a paradox? It’s really the difference between being confronted with the idea of “tracking” or […]
• Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers?
  Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook’s vice president of ads product marketing, posted a detailed explanation of why reach is […]
• Reach & Frequency Capping Along With Video View Targeting Arrive For Facebook Ads
  Two major new features have hit the Facebook Ad Platform. One that will help those looking to display a message with video. The other that will help limit ad exposure and control the overall audience delivery. The new ad type “video views” will be rolling out over the coming weeks that will allow advertisers to […]
• Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US
  A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE’s 30.9 percent market share. Adobe claims this is a six-percent year-over-year increase for Google, while IE is down […]
• WordPress.com To Start Serving Pages Over SSL As Anti-Surveillance Measure
  Automattic, the company that created and owns the WordPress publishing platform, is joining the battle against government surveillance. The company announced today that it’ll begin serving pages on all of its WordPress.com subdomains only over SSL by the end of 2014. Paul Sieminski, Automattic’s General Counsel, explained the move this way: In the face of […]
• Twitter Acquires Namo Media To Boost Its Mobile Native Ads
  In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist Namo Media. Since it bought the mobile ad network MoPub last year, Twitter has been placing bets on native advertising. Of course, most of Twitter’s ads have always been “native.” That is promoted tweets […]
• Pinterest Releases A Self-Service Dashboard For Promoted Pins & Upgraded Analytics
  Pinterest, continuing its steady progress toward a full-fledged advertising program, announced today the creation of a self-service dashboard for Promoted Pins. Pinterest’s move into native advertising has long been anticipated and seen as a lucrative opportunity to tap its 70 million active users, many of whom use the service as a shopping discovery tool. Promoted […]
• These Very Human Toyota Prius’s Are #CarsThatFeel
  Over in Sydney, Australia, they’re celebrating the Vivid Festival this week. It’s a celebration of light, music and ideas. Contributing to the celebration, Toyota, working with Soap Creative, launched Cars That Feel, a physical installation of cars with which people can interact. During the festival, three Toyota Prius’s were transformed into sentient beings complete with […]
• 3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility
  Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help […]
• Amazon’s Smartphone Coming June 18, Price The X-Factor
  On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company’s first smartphone — or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors? Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon’s site seems to […]
• 4 Tips To Instagram Your Business
  I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered “lame” (aka “the new MySpace”). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, […]
• How To Code HTML5 Video Background In Email
  By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We knew we couldn’t promote an Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people […]
• The Secret Sauce Of Marketing Analytics: The 5W1H Framework
  Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it today to any sort of descriptive analysis, and it will start producing results from day one. What’s better, this method does not require any sort of prior knowledge or skill set […]
• Kenshoo Brings Search Intent To Social Retargeting On Facebook
  Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines like Google, Yahoo and Bing when they browse Facebook. A build […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search Marketing Expo (SMX) Advanced Begins Next Week – Join us!
• Report: Google Losing Share Of Mobile Search Ad Market
• Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords
• Google To Warn Searchers When A Mobile URL Redirects To The Homepage
• Google Adds Street View Tours Of World Cup Stadiums

Online Marketing News From Around The Web:

Affiliate Marketing

• Mobile commerce sales via affiliate networks soar, Internet Retailer
• How well are affiliate marketers behaving in the Telecom vertical?, 3Q Digital

Analytics

• Using APIs To Add Insight To Google Analytics, Luna Metrics

Blogs & Blogging

• 5 Strong Reasons Your Blog’s Social Media Marketing Campaign is Failing, www.blogherald.com
• Everyone Hates Comment Spam, So Why Are We Drowning In it?, {grow}

Business Issues

• Facebook patent reveals plans for children to join the social network, The Guardian
• Surveillance Revelations One Year On, Yahoo Policy Blog
• Twitter Reportedly Considered Acquiring Pandora and Spotify, The Next Web
• User security and national security surveillance reform, Official Twitter Blog
• Can Pinterest convince brands to buy mobile?, Digiday
• Twitter has close to 20 million active users in Indonesia, www.techinasia.com
• LinkedIn upgrades its search engine and ditches an array of open source extensions, GigaOM
• What Google’s Recent High-Profile Hires Say About Its Brand, Ad Exchanger

Content Marketing

• 3 Signs Your Content is Too Sexy to Be Taken Seriously, Copyblogger
• Meet the publishers who ask their reporters to write native ads, Digiday
• The 4P’s of Content Marketing, builtvisible.com
• Tips for Maximizing the Storytelling Impact of Visual Content, Content Marketing Institute
• Why Ignorance is Genius When it Comes to Content Marketing, The Sales Lion

Conversion Optimization

• What Every Marketer Needs to Know about Conversion Optimization, www.quicksprout.com
• Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It, Unbounce
• 4 Phases For Developing A Customer Retention Strategy, ConversionXL

Domaining

• Del Monte appeals new top level domain name lawsuit, Domain Name Wire
• Ntldstats.com Updated Registrant Distribution Feature, The Domains

Ecommerce

• Mobile revenue is up 111% for 26 retailers as mobile traffic nears 50%, Internet Retailer
• She Loves Me, She Loves Me Not: Personalization, Loyalty and Ecommerce, Get Elastic
• Amazon Boycott Gets a Helping Hand From Stephen Colbert, New York Times
• Consumer reviews platform PowerReviews is back, Internet Retailer

Email Marketing

• Can You Guess my Birthday? Email Timing Insights, blog.returnpath.com
• Email List-Building From the Experts: How to Grow a Massive Email List, blog.bufferapp.com
• How to Get Higher Email Opens By Split Testing Subject Lines, AWeber
• The Surprising Secret to Higher Email Open Rates, Crazy Egg

General Internet Marketing

• 10 Tips for Making Marketing Automation Work for You, Ad Age

Internet Marketing Industry

• Chirpify acquires Measureful to bolster social media commerce platform, Geekwire
• nGage Labs and Trueffect Partner to Bring Powerful New Targeting Capabilities to Mobile Performance Advertisers, Market Wired
• Ridiculously biased in favor of open marketing platforms, Chief Marketing Technologist Blog
• Ad-tech Company Yieldbot Raises $18 Million, Ad Age

Other Items

• Apple, Google, Microsoft And Others Call On The Senate To Strengthen NSA Reform, TechCrunch

Social Media

• Should publishers tweet their native ads?, Digiday
• When Good Social Media Advice Isn’t So Good, Spin Sucks
• 5 Ways to Run Effective Facebook Ads at Different Stages, Small Business Trends
• How to Survive a Social Media Crisis, www.vocus.com
• How to Use Twitter Advanced Search Queries for Leads, Social Media Examiner
• Which Social Media Accounts Really Matter and Why, KISS Metrics

Video

• 5 Ways Vimeo Beats YouTube for Video Marketing [Creator’s Tip #145], Reel SEO
• The 4 C’s of the Viral Video Paradox, www.roirevolution.com
• How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns, Convince and Convert
• Streaming Video Outpacing Movie Theater Revenue, thefuturebuzz.com