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Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […]
YouTube has long been one of the primary ways consumers discover and listen to music, and Google took a big step toward making that even easier with today’s launch of YouTube Music Key — a subscription-based music service opening next week in a limited beta before launching later with a promotional fee of $7.99/month and […]
Despite the growing interest in online privacy and the “Do Not Track” movement, one web security CEO says online tracking won’t go away — but it will evolve, and already is. Rami Essaid, CEO at Distil Networks, discussed the future of privacy and online tracking during a solo presentation today at the Web Summit in […]
Adam Bain, Twitter’s President of Global Revenue, promised new advertising products and explained how Twitter plans to make money with its new “Buy Now” ecommerce button at the Web Summit conference today in Dublin, Ireland. In a conversation with Richard Eyre of the Interactive Advertising Bureau, Bain recapped some of Twitter’s latest quarterly revenue numbers: […]
“If you gain a young person as a customer, they’ll be your customer for life.” With that claim, Facebook’s Erik Johnson set the stage for a talk about the challenges of mobile marketing and attribution at Web Summit, a tech and marketing conference underway in Dublin, Ireland. His talk served primarily as an overview of […]
Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted recent progress on that front today with an updated version of its How Google Fights Piracy document and new anti-piracy efforts in its search results. The 26-page document, first published in 2013, outlines […]
More evidence that the upcoming holidays could be a good one for online retailers: The National Retail Federation (NRF) says a record 56 percent of consumers plan to shop online this year. That’s according to the NRF’s Holiday Consumer Spending Survey, a survey of more than 7,500 consumers during the first week of October. That […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalphHave you seen Kevin’s lost iguana? Well, if HP has its way, you’ll be seeing pleas for help finding […]
It’s a pleasure to share the formal announcement of a new section of Marketing Land that we’re calling the CMO Zone, along with several new regular features that are written for and about C-level marketers. CMO Zone is our go-to resource for marketing executives, those who work with them, or anyone interested in broader marketing […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours […]
Ecommerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week. Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube’s Top 10 September Ads: Samsung Continues Strong Showing, Kmart Sneaks Up To Holiday Season Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Says It’s Thriving But Refuses To Give User Figures Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Now Shows How You Sparked That Engagement LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media […]
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” “Over the decades, our editorial team has learned what […]
ComScore’s list of the Top 50 U.S. Web Properties doesn’t usually change much from month to month, but the newest list is anything but usual. For the first time, comScore has combined desktop and mobile activity to develop its traffic estimates. As you might guess, there’s a lot of movement. We’re talking about the August […]
Amazon beat Google in an ICANN auction on Wednesday, and won the rights to operate the .buy top-level domain with a bid of $4,588,888. ICANN reports that there were four bidders for .buy — Amazon, Google (via its Charleston Road Registry subsidiary), Dot Buy and Bitter Sunset. Only Amazon and Google bid more than $1.5 […]
There’s no questioning the rise in online video viewing, but U.S. adults are still watching a lot more video on their television sets than anywhere else. Nielsen’s Q2 2014 Cross-Platform Report reports that U.S. adults are averaging about 4.5 hours of live TV watching per day, while digital video viewing ranges from 19-35 minutes per […]
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […]
HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]
For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Search Marketers Tear Into Google Over AdWords Exact Match Change Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. […]
Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show […]
Notice anything different today? I sure hope so, because we’ve just launched the new Marketing Land website! You can call it Marketing Land 2.0, if you’d like, because this is our first redesign since the site launched back in December, 2011. Our sister site, Search Engine Land, has also been relaunched. While both sites obviously […]
It’s no secret that the National Basketball Association loves Twitter, and Twitter loves the NBA. Consider the fact that, in this era where the National Football League is seen as the dominant sports league in the US, @NBA’s 10.8 million Twitter followers is more than 50 percent better than the @NFL’s seven million followers. It’s […]
Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filtering. You’ll find the new checkbox by going to the Admin panel and clicking “View Settings.” The bot filtering option is near the bottom of the next screen right above Site Search […]
It has a long, long way to go to rival app stores like those for Android and iOS (and I doubt it’ll ever rival their size, actually), but the Google Glass app landscape is finally starting to show signs of life. There are hundreds of apps available for Glass, but the majority of them haven’t […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style Movie websites, more than any other type of marketing site, seem to span every point of the scale […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt […]
Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today’s news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he’s called, began his career with his hometown Cavaliers then left four […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow! Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study] If you are counting on Google indexing your tweets, you had better have Twitter influence — […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Happy Would You Be After 99 Days Without Facebook? How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Forecast: There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015 Android devices already beat Windows, Mac and iOS devices by a wide margin, and a […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds” A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: SocialBro Adds A Free Plan For Twitter Analytics & Management Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: VIDEO + SLIDESHOW: All Search Is Now Social “Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, […]