Marketing Day: Vine Loop Counts, Waffles & #WorldCup Tweets, 25 Business Books For CMOs

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• SocialBro Adds A Free Plan For Twitter Analytics & Management
  Twitter management platform SocialBro is now free — if you have fewer than 5,000 Twitter contacts. The London-based startup, fresh off its newly minted status as a Twitter Certified Partner, is offering the “Free Cloud” plan to introduce startups and small businesses to its dashboard. The plan is available to users with a Twitter community […]
• Vine Introduces Loop Counts To Show How Many Times A Video Has Been Viewed
  Twitter’s six-second video platform Vine was updated today to include “loop counts” to show how many times videos have been viewed on the network. Loop counts are visible on the desktop version of the site and on updated iOS and Android apps that are being released today. The updated mobile apps also feature a new […]
• Waffle House Fires Shot At Belgian Waffles, Scores #WorldCup Engagement Win
  Let’s face it, most Americans’ knowledge of Belgium doesn’t extend much further than the breakfast plate. So Waffle House was in perfect position to take advantage of today’s big FIFA World Cup game between the United States and Belgium. And the restaurant chain didn’t waste the opportunity, firing off a funny broadside this morning: We […]
• Was Facebook’s “Mood Experiment” Partly About User Retention?
  If you’ve been online in the past 72 hours you’re probably aware of the controversy surrounding a piece of 2012 research conducted on Facebook by researchers from Facebook, the University of California and Cornell. The research sought to investigate the phenomenon of “emotional contagion” on a massive scale. Since the publication of the research a […]
• Wendy’s Brings Back #PretzelLoveSongs With Boyz II Men And Jon Secada
  Wendy’s is back with its popular #PretzelLoveSongs campaign. Launched last year, the campaign featured Nick Lachey touting the chain’s new Pretzel Pub Chicken Sandwich and Pretzel Cheeseburger. This year, the brand has hooked up with Boyz II Men and Jon Secada to do the same. The campaign will kick off July 7th with TV ads […]
• 25 Business Books CMOs Are Reading This Year
  It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg’s Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it […]
• Appsee Offers Heatmaps, Other Unique In-App Analytics
  Last week, comScore released data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and publishers thus have a great deal at stake in creating apps that are engaging and able to retain users. Aiding in that effort, there are quite a few companies providing mobile analytics […]
• Spotted In The Wild: Facebook Advertising Prompt Seen On Pages’ ‘About’ Sections
  As Facebook’s stock continues to trend upward, so does their advertising push. A new test feature was spotted in the wild by Matteo Gamba on InsideFacebook that shows a new ad prompt that some Page Admins are seeing. A new ad prompt is showing up on the ‘about’ tabs of Facebook pages featuring a “Promote” […]
• “Getting Started” Series Aimed At Marketers Helps Explain (& Entice) Facebook Ads
  Still haven’t tested Facebook Ads? Well, if you’ve been afraid of taking the plunge a new series of posts from Facebook can help you get your feet wet. “The Getting Started” series from Facebook is a new series of posts on the Facebook for business blog. The highlight of the posts are the very descriptive […]
• Are You An Online Marketing Guru? Take This Quiz And Find Out!
  A quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as “marketing gurus” in their profile title, 221 who list themselves as “marketing ninjas” and 5,888 who are “marketing experts.” There are even 49 people who are “marketing gods,” which either means that marketing is a polytheistic creed or there are […]
• Going All Responsive Is Not Always “One Size Fits All” With Mobile
  What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site’s mobile experience was implemented well? Would you make your mobile configuration a top priority? New research coming from BrightEdge shows that brands with misconfigured mobile solutions are missing out on a big opportunity. We […]
• A Major Executive Move In Content Marketing — Q&A With Michael Brenner
  Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined content marketing technology vendor NewsCred to head strategy for that company. NewsCred is a rapidly growing content marketing technology platform that also offers licensed and original content. Clients include Bank of America, Time […]
• Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance
  Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European […]
• Twitter Shopping Coming Soon? “Buy Now” Buttons Seen In The Wild
  Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. “Buy now” buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code’s Jason Del Rey reported. The buttons only showed up on mobile devices and are no longer visible. Re/code reported that “tapping on them […]
• Twitter Acquires TapCommerce To Improve Mobile Retargeting & Reengagement Ads
  Twitter announced today that it has acquired New York-based TapCommerce, a specialist in mobile re-targeting and re-engagement advertising. The acquisition, reportedly for about $100 million, was made public hours after Twitter announced the global rollout of its mobile app promotion suite. It’s a further move to strengthen the company’s mobile advertising offerings, along the lines […]
• Pandora: More Than Half Our Revs Will Be Local In A Few Years
  It might surprise you to know that internet radio provider Pandora has outside sales reps (“feet on the street”) in 37 markets in the U.S. These are people knocking on doors and taking offline meetings. It’s part of a larger push (since roughly 2012) into “local advertising.” The company’s focus is on national and regional […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Adds Khan Academy Courses & Book Finding Results
• Breaking Down Page Speed Events For SEO Gain
• Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away
• The 10 Most Important Paid Search Developments So Far In 2014
• Google Webmaster Tools Beta International Targeting Reports
• Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Online Marketing News From Around The Web:

Analytics

• Good Thinking on Attribution Models, Web Analytics World
• One Content Metric to Rule Them All, moz.com

Blogs & Blogging

• 25 Ways to Create Shareable Blog Content, Spin Sucks
• 5 Useless Elements You Need To Remove From Your Blog Right Now!, www.bloggingwizard.com
• 5 Ways to Minimize WordPress Plugins Risk, Raven
• How I Write 8 Blog Posts a Week While Running 2 Companies, www.quicksprout.com

Business Issues

• Facebook Added ‘Research’ To User Agreement 4 Months After Emotion Manipulation Study, Forbes
• Facebook Study Sparks Ethical Questions, Wall Street Journal
• Amazon Fire Phone nosedives on company’s bestsellers list, dropping to #61 after debuting in top five, Geekwire
• Apple’s new CarPlay partners include Chrysler, Mazda and more, www.engadget.com
• Google Acquires Songza, www.billboard.com
• Google kills off word-processor app Quickoffice, CNET
• The New Yahoo Mail: Now on Your iPad, yahoomail.tumblr.com
• Twitter CFO Steps Down and Is Replaced By Banker Who Took Company Public, recode.net
• Yahoo app, now on iPad with the best of Yahoo Digital Magazines, yahoo.tumblr.com

Content Marketing

• You WILL Remember That Infographic: A Response To AJ Kohn, neomam.com

Conversion Optimization

• Start A/B Testing Today with 5 Simple Steps, Crazy Egg

Display & Contextual Advertising

• Let’s Not Lose Sight Of The Real Power Of Programmatic, Ad Exchanger
• Metamarkets Launches First Real-Time Analytics Platform for Programmatic Advertising, Nine Mobile Exchanges Sign On, Market Wired

Domaining

• Sedo Domain Name Transactions Total $2.3MM For The Week, The Domains
• The dark side of .io: How the U.K. is making web domain profits from a shady Cold War land deal, gigaom.com

Ecommerce

• eBay Confirms Shutdown of Magento Go and ProStores Ecommerce Software, recode.net
• US book publishers now make more money from online sales than physical stores, www.engadget.com

Email Marketing

• 6 Ways SMBs Can Improve Email Newsletter Open Rates, Street Fight
• Why A/B Test When You Can Optimize In Real-Time?, Movable Ink
• Why you should test the layout of your emails, eConsultancy

Internet Marketing Industry

• Adform Forms A Value-Add: A New DMP, Ad Exchanger
• Mobile Marketing Association Creates MM25, www.mmaglobal.com

Mobile/Local Marketing

• An Upper Limit For Apps? New Data Suggests Consumers Only Use Around Two Dozen Apps Per Month, TechCrunch
• Android Wear software review: Smartwatch software that doesn’t suck, Ars Technica
• Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook, Copyblogger
• Top 10 mobile advertising campaigns from the first half of 2014, www.mobilemarketer.com

Social Media

• 7 Things You Need to Stop Doing on Twitter, www.jeffbullas.com
• Competing with LinkedIn and the Case Against Unbundling, www.charleshudson.net
• Exclusive: Facebook scores record 1 billion interactions for World Cup, Reuters
• Hootsuite: “Twitter Ads drive leads at one-third the cost of other paid channels”, Official Twitter Blog
• How to Use Twitter and Social Media To Get News Media Attention, Bill Hartzer

Video

• 68% of U.S. Viewers Choose YouTube to Watch Online Video, Reel SEO
• ESPN And Univision Want Rivals to Stop Showing World Cup Goals, Wall Street Journal