Marketing Day: EPIC Files Facebook Complaint, Google’s Android Wear Apps, Q&A With Denny’s Social Media Lead

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Privacy Watchdog Group Files Complaint Against Facebook: They “Messed With People’s Minds”
  A privacy watchdog group today filed a formal complaint with the U.S. Federal Trade Commission claiming that Facebook “purposefully messed with people’s minds” with its psychological research in 2012. The Electronic Privacy Information Center charged that the research study — which manipulated the News Feeds of nearly 700,000 Facebook users to study their emotions — […]
• Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen
  There isn’t anything particularly interactive — or interactive at all — about today’s Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. “Strobe” is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear […]
• Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads
  Facebook has set a very high bar for advertising on its network, pushing for ads that “delight” users as much as posts from your friends and family. Hitting that mark — or at least approaching it — is important for Facebook as it works to balance revenue generation with the need to make sure its […]
• Michael Boland And McKay Allen On Tuesday Webcast: “11 Elements Of A Converted Call”
  On Tuesday July 8, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length has on conversion and identifying ​missed […]
• Google Releases First Batch Of “Apps For Android Wear”
  Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts, Duolingo, The Guardan, Eat24, Pinterest, American Airlines and Glympse among others. The full initial group is below: These apps need to be installed on your Android phone before they can be installed […]
• Essential Mobile SEO Resources
  It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the […]
• 20 Reasons Why Social Analytics Is A Nightmare — And What To Do About It
  Social media managers and analysts have one of the toughest jobs in digital marketing today. Imagine trying to be an expert in content marketing, acquisition and retention marketing, brand management, word-of-mouth, customer advocacy, paid media, reputation management and viral marketing — all across five different media channels and dozens of accounts. This is a day […]
• VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy
  The promise of marketing automation and marketing technology is “to do a lot with a little effort.” It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What marketing automation will never build is […]
• Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success
  Denny’s is quickly setting the tone for how a restaurant should engage its online audiences. The brand’s quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its […]
• Whoopsies: A System Mix-Up Sent The Wrong Facebook Ad Receipts & Data To Advertisers
  If you are a Facebook Advertiser that found yourself perplexed by your most recent ad receipt you can breathe a sigh of relief as the mix-up was likely the result of a system-wide issue. This issue delivered the wrong receipts and data to other advertisers that included the ad name, clicks, impressions and amounts causing […]
• New Global Facebook Ad Places ‘Missed Calls’ On The Behalf Of Users
  While you may have the most recent Samsung or Google smartphone model to access the internet (and Facebook), you may be surprised to find that globally, you are in the minority. Worldwide, 7 out of every 10 people use simpler, feature phones when accessing the internet. This usage is mainly in high growth countries like […]
• Janrain Q2 Report: Facebook Maintains Social Login Lead, Stops Long Slide
  Facebook padded its lead in the battle for market share in the social login space, stopping a six-quarter slide, according to second quarter results from customer management firm Janrain. Facebook now accounts for 44% of social logins on the sites in Janrain’s network. That’s a gain of 1.5% percentage points over Q1, and the first […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave
• Google Orders Terminator Robots Not To Kill Founders Brin & Page
• Michael Boland And McKay Allen On Tuesday Webcast: “11 Elements Of A Converted Call”
• What Local Business Leaders Must Know About Search Engines And SEO
• VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing
• Google AdWords Begins Enforcing Porn Ads Rules
• The New Data Currency In A Digital World
• Google Hits Poland Again With Link Network Penalties

Online Marketing News From Around The Web:

Analytics

• Google Analytics: Using Views and Filters, to Understand Visitors, Practical E-Commerce

Blogs & Blogging

• The Marketing Strategy for Bloggers with No Money, www.jeffbullas.com

Business Issues

• EFF warns that Android might be broadcasting your location history, Google investigating possible changes, 9to5 Google
• Meet Del Harvey, Twitter’s Troll Patrol, Forbes

Content Marketing

• 4 Steps to a B2B Content Marketing Strategy that Drives Revenue, Content Marketing Institute
• Hire Journalists (Like Myself) to be Content Marketers, CopyPress

Conversion Optimization

• Advanced Tips: How To Use Content To Drive Conversions, Crazy Egg

Copywriting, Design & Usability

• Find Writing Opportunities the Unconventional Way, www.seocopywriting.com

Display & Contextual Advertising

• AdWords Remarketing Solutions: What are My Options?, Luna Metrics

Domaining

• .XYZ Becomes 1st New gTLD To Pass 250,000 Registrations, The Domains
• Another Poor 1st Day For This Weeks New gTLDs: .Vision 905; .Report 845; .Fish 542, The Domains
• California Democrats .Whine Over Proposed .Wine Domains, TechCrunch
• US winemakers rebel against their government, DomainIncite

E-Commerce

• How e-commerce experts view looming threats to the Internet, Internet Retailer

Email Marketing

• The World’s Top 50 Email Marketing Influencers, www.vocus.com

Mobile/Local Marketing

• AppData Launches Glassware Tracking App Performance on Google Glass., entrepreneursky.com
• comScore Reports May 2014 U.S. Smartphone Subscriber Market Share, comScore
• How CVS gets away with a slow-loading mobile site, Internet Retailer

Reputation Management

• A Step-by-Step Guide to Bouncing Back after Your Online Reputation Has Tanked, KISS Metrics

Social Media

• 10 Social Media Myths That Need To Be Busted, www.socialbro.com
• Facebook Messenger Finally Gets An iPad Version, TechCrunch
• Gambling with Facebook Ads: How to Win Against a Stacked Deck, www.ducttapemarketing.com
• Is Twitter Blocking App Install Links?, www.jakeludington.com
• The Science and Psychology of Twitter: Why We Follow and Share, blog.bufferapp.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.