Marketing Day: 99 Days Of Facebook Freedom, YouTube Struggles & CIA’s Funny Tweets

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• How Happy Would You Be After 99 Days Without Facebook?
  How would you like to turn the tables on Facebook? Chances are you weren’t one of the 689,003 people that Facebook manipulated emotionally during the now infamous 2012 experiment. But you could have been, and Facebook is not sharing the list of human guinea pigs. And you probably feel a bit creeped out by Facebook’s […]
• Picture Of Stuggling YouTube Emerges From Report
  The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion […]
• Forecast Says Digital Revenue Will Exceed TV By 2018
  If eMarketer’s latest media spending forecast is accurate it will mean that by 2018, there will be more digital ad revenue than TV revenue. The internet would become the largest single medium in the US advertising world. The following table (created by me) shows the real dollar values behind the market share percentages in the […]
• The New Shopper Marketing Paradigm Part 3: Solving the Digital Paradox Of Performance
  Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising. The real goal for product manufacturers is volume – to actually see a rise in orders shipping out of the factory. When something really works at scale, you don’t need […]
• Goodbye Email, Hello Rich Media Messaging
  “Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer. Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient. With […]
• 4 Things To Get Right Before You Pay For Traffic
  If you’re thinking about starting to pay for traffic or expanding an existing program, there are four core concepts to get right before you start burning cash. Determine: What’s a visit worth? Design for Conversion Get Your Message Right Establish an Organic Strategy Determine: What’s A Visit Worth? The most immediately actionable analysis for a […]
• The CIA Celebrates Its Month On Twitter By Answering 5 Softball FAQs
  As you would expect, the CIA doesn’t run the most responsive Twitter account. In the one month since its coyly worded introduction to Twitter — “We can neither confirm nor deny that this is our first tweet.” — the CIA hasn’t sent a single direct @reply. It’s a spy agency so you can bet it’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Wanted: Session Ideas For SMX Social Media Marketing
• MarTech: The Marketing Tech Conference – Special Low Rates Expire This Friday!
• “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results
• Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search
• Google’s New AdWords Editor Version Offers Shopping Campaigns Support, More Display Targeting Options
• 5 Bad Link Building Habits To Break Now

Online Marketing News From Around The Web:

Analytics

• How a Seattle Business Can Add Street Level Data in Google Analytics, Luna Metrics

Blogs & Blogging

• 11 Essential Elements of a Perfect Blog Design (a Data Driven Answer), www.quicksprout.com
• One Marketing Automation Tool Every Blogger Should Use, Pushing Social

Business Issues

• Twitter Replaces Media Chief Chloe Sladden with Katie Stanton (Exclusive), variety.com
• Can the World Cup fix Twitter’s growth problem?, Digiday
• Why Facebook is beating the FBI at facial recognition, www.theverge.com

Content Marketing

• ‘Be the Best Answer’: Four Steps to Developing Winning Content, MarketingProfs
• Build Content Marketing Authority with Great Sources, www.verticalmeasures.com
• Building 4 Key Relationships Every Content Marketing Strategy Needs, Content Marketing Institute
• How to Create People-Powered Content That Works for Your Brand, Convince and Convert

Copywriting, Design & Usability

• 10 Things I Learned From Taking 100 Usability Tests, KISS Metrics
• 5 Characteristics Of High Converting Headlines, ConversionXL
• The Prepared Writer’s Process for Creating Excellent Content Every Day, Copyblogger

Domaining

• .Christmas & .Blackfriday Just Launched & The Extensions Seem To Be Very Lightly Reserved, The Domains
• .Co.com exits landrush with thousands of registrations, Domain Name Wire
• Retail brands register their own top-level domains, Internet Retailer

E-Commerce

• 5 Essential Areas to Optimize on eCommerce Sites, Crazy Egg

Internet Marketing Industry

• E-retailer Karmaloop acquires blog and content publisher Soletron, Internet Retailer
• Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect), Chief Marketing Technologist Blog

Mobile/Local Marketing

• Assessing Yelp’s New Messaging Functionality, Street Fight
• Google Glass creator: Glass not only answer to life after smartphones, CNET
• How Amazon, PayPal gain competitive advantage on mobile via adaptive design, www.mobilemarketer.com
• This Startup Wants To Get Google Glass Into Every Workplace, Forbes

Other Items

• Maintaining digital certificate security, Google Online Security Blog

Social Media

• Could you give up Facebook for 99 days?, USA Today
• Facebook Ad Prices And Performance Climbed In Q2, Ad Exchanger
• Facebook Testing ‘More From’ Feature For Video Player In IOS App, All Facebook
• Taking A Realistic View Of Social Media, MediaPost
• Twitter’s Buy-Now Button Won’t Be a Gravy Train for Brands, Ad Age

Video

• How NYX Became a YouTube Leader in User-generated Videos, Reel SEO

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.