Marketing Day: Facebook Gaming Ads, Chinese Unblocks Google & World Cup Slows Email Marketing

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow! Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered […]

Matt McGee on July 10, 2014 at 4:58 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!
Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire tomorrow – Register […]
Facebook Adds Ability To Sell Virtual Goods To Desktop Gamers Via Ads
Facebook has always allowed desktop gamers to spend real money for virtual currency. Starting today, it’s giving game developers the ability to sell virtual goods within Facebook advertising. The new product — for News Feed and right-hand column ads — has already shown success in reducing the friction for gamers to pull out their credit […]
Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals
To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of […]
Tiananmen Date Over, Chinese Unblock Access To Google
Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there […]
World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.
After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don’t love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and […]
Dodge Marketing Plan Doom With A Performance Framework
One afternoon, I was sitting in the CEO’s office at a global agency when an urgent knock came from the door. The global account director was leading an emergency meeting with the agency’s biggest client, and he was in a bind. The agency needed to retrofit a performance measurement plan for a $12 million marketing […]
10 Lies You Should Never Believe From SEO “Gurus”
While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take […]
How The EU Censors Google & Search Engines Just Like China
When it comes to censorship, the European Union generally isn’t one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate marketing boosts online shoppers’ trust in retailers by one third, Optimus Performance Marketing finds, www.retailtimes.co.uk

Blogs & Blogging

First Look At The New Plugin Details Screen Coming To WordPress 4.0, wptavern.com
Preview WordPress 4.0 Features, Beta 1 Now Available for Testing, wptavern.com
Quick Tips for Making Your Blog Content Look Great, 3Q Digital

Business Issues

Google goes mum on Glass release plans, www.computerworld.com.au
A chat with Microsoft’s CEO: why Apple and Google haven’t won yet, www.theverge.com
Facebook’s Controversial News Feed Emotions Study Draws Washington’s Attention, allfacebook.com
Google faces German Motorola phone patent ban, m.bbc.com
Google starts European VC arm with $100m and five partners, tech.eu
Instagram’s ambiguous takedown highlights the challenge for foreign apps in China, qz.com

Content Marketing

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing, Online Marketing Blog
3 Ways to Create Content That Connects, www.vocus.com
How Axl Rose Ended Up Commenting on Our Creative Piece, Distilled
Is It Good Enough That People Trust Sponsored Content More Than Fox News and Buzzfeed?, Contently
Wake a Sleeping Giant for Content Marketing SEO: Your Employees, Content Marketing Institute

Conversion Optimization

How Mention Reduced Churn by 22% in One Month, KISS Metrics
Why Some People Will Never Buy & How To Convert Those Who Are “Considering It”, ConversionXL

Copywriting, Design & Usability

7-Minute User Experience (UX) Audit for Landing Pages, Luna Metrics

Domaining

.co.com launch compares well to new gTLDs, DomainIncite
A Domain Name and Real Estate Comparison, DomainInvesting.com
New gTLD 1st Day Totals: .Services 4,584 .Pub 1,285 & .GOP Zone’s File is Still Empty, The Domains
Slow start for .christmas with under 500 sales, DomainIncite

E-Commerce

World Cup Excitement Leads to 280% Increase in Soccer-Related Online Shopping in the U.S., online.wsj.com

Email Marketing

3 Quick Takeaways from Silverpop’s Email Marketing Metrics Study, Silverpop
How to Inspire Email Opt-ins in 5 Seconds or Less, Crazy Egg
How to Use YouTube Subscribers in Email Marketing [Creator’s Tip #150], Reel SEO
Small Numbers, Big Returns (or how to increase the value of your email program by $1 million!), blog.returnpath.com

Internet Marketing Industry

Dallas firm acquires, rebrands Austin email company as PostUp, www.bizjournals.com
Netvibes and Engagement Labs Partner to Deliver World’s Most Advanced Social Media Analytics Platform, Market Wired
Upworthy Sees Strong Response to Purpose-Driven Advertising Program, PR Newswire

Mobile/Local Marketing

5 Ways to Increase Revenue and Engagement with Mobile Apps, Marketo
90pc identify smartphone as easiest-to-use in-store shopping device, Mobile Commerce Daily
Expanding your Reach: Publishing in Multiple App Stores, HasOffers

Social Media

5 Tips For Launching Facebook Pages, From Digital Marketing Expert Sandi Krakowski, allfacebook.com
NPR memo warns staffers about social media posts undermining the network’s credibility, jimromenesko.com
Take the Work Out of Networking with LinkedIn’s New Connected App [SLIDESHOW], LinkedIn Blog
The global conversation about the #WorldCup, Official Twitter Blog
World Cup Helps FC Barcelona Win Big on Instagram, www.adweek.com
WORLD CUP: Argentina’s Semifinal Victory Vs. Netherlands Yields 83M+ Facebook Interactions, allfacebook.com

Video

Enterprise Video Market worth $32.87 Billion by 2019, www.marketwatch.com
How brands can be brilliant at Instagram video, eConsultancy
The 10 Most Viral Ads of 2014 (So Far), www.adweek.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.