Marketing Day: Newsjacking #Lebron, Native Advertising Not Trusted, Top Viral Video Ads Of 2014
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt […]
Matt McGee on July 11, 2014 at 3:57 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- As Brands Newsjack #Lebron, Charmin & Cottonelle Shoot For Worst Tweets Ever
Major news can’t spread on Twitter anymore without brands big and small adding their two cents in an attempt to newsjack the situation. And today’s news that NBA superstar Lebron James is returning to the Cleveland Cavaliers is no exception. King James, as he’s called, began his career with his hometown Cavaliers then left four […] - Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series
Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com. Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based […] - ‘Sponsored’ Brings Suspicion: Report Shows Paid Posts Have A Reputation Problem
While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned. Contently, a content creation company, took a deep dive into how native advertising is perceived by audiences. The short answer — not well. A survey was implemented between users 18-65 […] - Top 10 Most Shared Video Ads Of 2014: World Cup Scores 4, Super Bowl Only 1
Almost half of the top ten most viral video ads so far this year are World Cup related spots. Analyzing the most popular branded videos for the first half of 2014, Unruly discovered four of the top ten most shared ads are World Cup related videos, with Shakira’s “La La La” taking the top spot. […] - What Works Best For Measuring Marketing Impact? Top-Down, Bottom-Up Or Sideways?
The discipline of marketing science arose from marketers’ number one need: to know what advertising efforts work. What are the forces that drive sales up or down, and by how much? To answer these questions, marketers need data. In yesterday’s world of mass media broadcast advertising, aggregated data was all that marketers had to make […] - Rotating Banners: Why Image Sliders Kill Conversions
Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated sliders.) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of […] - Feds: Amazon Let Kids Buy In-App Goods Without Consent
In January, Apple agreed to refund consumers $32.5 million to settle an FTC complaint that it charged parents for their kids’ in-app purchases without adult consent. Google (Play) may soon be hit with a similar complaint. But today, it was Amazon that felt the sting of an FTC lawsuit (full complaint below). The FTC action […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Reassess How You Prioritize Your Ecommerce PPC Campaign Builds
- Apple Maps To Offer Choice Of Google, Others For Directions
- Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots
- New Google AdWords PLA Test Groups Products By Price
- New AdWords Quality Score Info: What You Need To Know
- Google Solicits Feedback On Right To Be Forgotten
- Searching For Movie Showtimes? Bing Scores 100% In Test, Google Only 70%
- Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
Online Marketing News From Around The Web:
Blogs & Blogging
- 5 Key Elements for a Successful Women’s Blog, ProBlogger
- WordPress 4.0 Beta 1 preview, www.branded3.com
Business Issues
- Google’s Page Talks Privacy With Elite in Sun Valley, Bloomberg
- Twitter Shuts World Cup Goal Account ReplayLastGoal After FIFA Letter, recode.net
- Yahoo Screen + Live Nation = 365 Days of Awesome!, Official Yahoo Blog
Content Marketing
- 5 Content Curation Sites for Data Visualization, blog.visual.ly
- A Simple Plan for Measuring the Marketing Effectiveness of Content, Content Marketing Institute
Conversion Optimization
- A Roadmap To Becoming An A/B Testing Expert, Smashing Magazine
Display & Contextual Advertising
- AdSense Decline: The Smoking Gun, blog.pagefair.com
Domaining
- Expired Domain Report for this week, Domain Name Wire
- Is 3,500 domains a slow start or good start?, Domain Name Wire
Ecommerce
- 39pc of leading retail mobile sites lose sales because of redirects, www.mobilecommercedaily.com
- Native Advertising Comes to Ecommerce, Ad Age
Email Marketing
- Email Marketing Boosts M-Commerce as Social Lags Behind, performancein.com
Internet Marketing Industry
- Salesforce.com Acquires Startup RelateIQ, recode.net
Mobile/Local Marketing
- NFL Exec Says Wearables Could Crack Second-Screen Advertising, www.adweek.com
- Sears, Kmart continue to expand mobile-enabled store pick-up, Mobile Commerce Daily
- The Issue with Native Advertising on Mobile: It’s not a Format, it’s a Framework, HasOffers
Social Media
- Facebook Outperforms Twitter, Google+ For Social Brand Interactions [STUDY], www.mediabistro.com
- How is Instagram evolving under Facebook’s umbrella?, Inside Facebook
- How to Use SocialOomph for Social Media Management, www.razorsocial.com
- Six scientifically proven ways to attract more retweets, eConsultancy
- The Reaching, Branding, and Selling Formula with Facebook Ads, Facebook PPC
- Tracking the Bizarre Edits Congress Makes to Wikipedia, Gizmodo
Video
- BrightRoll CEO: Why The Buy And Sell Side Must Unite, Ad Exchanger
- Creator Studio App for iOS: One Stop Shop for YouTubers, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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