Marketing Day: News Sites ‘Forgotten’ In Google, Facebook Buys Video Ad Company & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google
  The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […]
• Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail
  In a move to bolster its position in the lucrative video advertising space, Facebook today announced the acquisition of video ad tech startup LiveRail. LiveRail’s automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on the videos that play on their sites and apps. “LiveRail also […]
• Merkle Acquires RKG To Form Largest Search Ad Agency In US
  Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the […]
• Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games
  Finally! A marketing campaign that’s eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny’s has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been […]
• Get To Know: Porch.com CMO Asha Sharma
  Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]
• The Future Of Paid Search (From A Data Perspective)
  Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior. As I’ve […]
• 4 Data-Driven Tips For A Successful Mobile Marketing Plan
  Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — e-commerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These […]
• The Three Pillars Of A Programmatic Strategy
  In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital strategy. To that end, it’s fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers. Just […]
• Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads
  Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the program was introduced on April 30 at the F8 Developers conference. Today Facebook announced in a blog post that developers had enabled more than 1 billion of the links that drive users directly to apps, or […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down
• Former Googler: Links That Change Are Trusted Less By Google’s Algorithms
• VIDEO + SLIDESHOW: Managing Search, Managing Change
• Survey: Mobile Dominates Vacation Search Queries
• Report: Apple Accelerating Crowdsourced Maps Improvements
• A Glimpse Into The Future Of Search With Futurist Ramez Naam
• Search Engine Marketing Helps Drive Back-to-School Sales
• Google Notifying Publishers For Right To Be Forgotten Removals
• Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts

Online Marketing News From Around The Web:

Blogs & Blogging

• Add P.O.W to Your Blog Posts, Pushing Social

Business Issues

• Amazon sues former employee for taking Google cloud job, in new test of non-compete deals, Geekwire
• Orkut, Buzz, Latitude: Google’s List of Social Failures Keeps Growing but so Does Its Social Strategy, AdWeek
• The Rise And Fall Of Orkut: Google’s Decade-Long Social Media Experiment, ReadWrite
• Amazon seller sues Amazon, Apple over deleted listings, www.cnet.com
• Google’s head of design for ATAP group leaving Mountain View for new gig at Capital One, 9to5 Google
• LEAKED: This Might Be Google’s Next Major Tablet Release, Business Insider
• Sandberg: Facebook Study Was ‘Poorly Communicated’, Wall Street Journal

Conversion Optimization

• 3 Underused Persuasion Techniques Proven to Convert, Crazy Egg

Copywriting, Design & Usability

• Persona Grata: Welcoming users into the interaction design process, uxmag.com
• UX Diary Part 3 – Never Skip A Test, Usability Geek

Display & Contextual Advertising

• Native Advertising: The AdBlock Antidote?, Contently

Domaining

• .Club domain tops last week’s end user domain name sales, Domain Name Wire
• TechCrunch.com Wins Rights To The The Hack Domain TechCrun.ch in UDRP, The Domains

E-Commerce

• 6 Reasons to Use Instagram for Ecommerce, Practical E-Commerce

Email Marketing

• Canadian Antispam Law Whips Up a Storm of Last-Minute Messages, New York Times
• How fashion ecommerce brands use email marketing, eConsultancy
• Introducing the New Gmail Sponsored Promotions User Interface, 3Q Digital

Mobile/Local Marketing

• Why Marketers Should Consider Localized Mobile Advertising, MarketingProfs

Social Media

• 6 Ways to Make Social Measurable | Social Media, Marketo
• Facebook Testing Local Rankings On Pages For Restaurants, Hotels?, All Facebook
• How to Market Your Business on Twitter Successfully, Small Business Trends
• Show Me The Money: 8 Things Twitter Can Do To Improve Your Bottom Line, www.socialbro.com

Video

• Tips On Using Vine For Your Business, www.koozai.com
• Why You Need Videos in Press Releases…and How to Do It, www.vocus.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.