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Marketing Day: News Sites ‘Forgotten’ In Google, Facebook Buys Video Ad Company & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and […]

Matt McGee on July 2, 2014 at 5:01 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

EU’s Right To Be Forgotten Leads To Censorship Of Guardian & BBC In Google
The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can’t find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that’s now been “forgotten” in Google. The […]
Facebook Strengthens Its Video Ad Tech With Acquisition Of LiveRail
In a move to bolster its position in the lucrative video advertising space, Facebook today announced the acquisition of video ad tech startup LiveRail. LiveRail’s automated platform helps publishers, such as Major League Baseball, ABC, A&E Networks, Gannet and Daily Motion, serve ads on the videos that play on their sites and apps. “LiveRail also […]
Merkle Acquires RKG To Form Largest Search Ad Agency In US
Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the […]
Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games
Finally! A marketing campaign that’s eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny’s has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been […]
Get To Know: Porch.com CMO Asha Sharma
Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network’s operations, business teams, and strategic partnerships – including Lowe’s. “It’s been a whirlwind,” said Sharma, “Since our September 2013 launch, we’ve grown from 25 […]
The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior. As I’ve […]
4 Data-Driven Tips For A Successful Mobile Marketing Plan
Mobile marketing is coming into its own. With the 2013 mobile ecommerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers — ecommerce, brick-and-mortar and omni-channel alike — are investing in building out dedicated mobile marketing teams and capabilities. These […]
The Three Pillars Of A Programmatic Strategy
In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital strategy. To that end, it’s fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers. Just […]
Facebook Touts 1 Billion App Links Served, Adds Support For Mobile App Ads
Facebook’s App Link program, an open-source, cross-platform standard for linking on mobile devices, has been widely adopted since the program was introduced on April 30 at the F8 Developers conference. Today Facebook announced in a blog post that developers had enabled more than 1 billion of the links that drive users directly to apps, or […]