Marketing Day: Twitter’s New Metrics, Pinterest Bolsters E-Commerce, Triggit’s Dynamic Retargeting

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style
  Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed […]
• The Fundamental Checklist For Website Navigation Design & Architecture – Part 1
  People make assumptions about website navigation, often to the detriment of findability. We assume that the web designer or developer is naturally knowledgeable about effective site navigation. Does the designer’s or developer’s home page have a jquery homepage slider that takes up the majority of the screen? Or cool drop-down and fly-out menus? Granted, any […]
• Triggit Expands Dynamic Retargeting Beyond Facebook To Native Ads Across The Web
  Facebook retargeting provider, Triggit, is branching out to give advertisers more scale and reach for the dynamic retargeting campaigns that have proven so effective on Facebook. Triggit is partnering with premium publishers to bring dynamic retargeting to news feed-style ad formats across the web. Triggit declined to name specific partners already lined up for the […]
• Pinterest Bolsters Its Ecommerce Ties With Shopify Partnership
  Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with ecommerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy […]
• WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People
  Twitter has a growth problem — more precisely it has a problem with Wall Street not believing that it’s growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been […]
• Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”
  In a move to enhance its ecommerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
• Google iOS App Easter Egg: Flick The Letters In The Google Logo
• Bing Ads Refines Local Targeting Features
• 3 Mindset Shifts: Get More SEO Out Of Your Content Marketing
• Search In Pics: GoogleBot Glass, Moz Toys & German Flag Tablecloths At Google
• Find Cat Pictures Quicker: Imgur Rolls Out A New Look With Advanced Image Search
• Do Your Own 5-Minute SEO Audit
• Google Launches A New Google Alerts Interface
• Google Honors Nelson Mandela With Doodle On His 96th Birthday
• Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue

Online Marketing News From Around The Web:

Affiliate Marketing

• 10 things affiliate networks can do to help content affiliates, eConsultancy
• Affiliate Marketing as a Full-Time Job, Affiliate Tip

Analytics

• Google Tag Manager – One Code To Rule Them All, Search Engine People
• How-To: Automatically Update Graphs in Excel, 3qdigital.com
• Google Analytics Shopping & Merchandising Analysis (Part 2), www.blastam.com

Blogs & Blogging

• Blogging: Social Media OR Search Tactic?, Heidi Cohen
• Guest Blogging: From Overused Loophole to Untapped Opportunity, MarketingProfs

Business Issues

• Google To Stop Labelling Games With In-App Purchases Free In The EU, Apple Touts Its Controls, TechCrunch
• Google’s executive shuffle highlights its growing ambitions, Reuters
• Smartphone suit against Google plays into rivals’ hands, Reuters
• TubeMogul Surges 48% In Its Debut After Cutting Its IPO Price, TechCrunch
• Yahoo’s ad woes in 5 charts, Digiday

Content Marketing

• Effective Content Marketing: 5 Steps to Track Your Efforts, Content Marketing Institute
• Saving Content Recommendation From A Click Bait Fate, Ad Exchanger

Conversion Optimization

• 20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja, Unbounce
• 5 Ridiculously Easy Conversion Hacks You Shouldn’t Miss, Crazy Egg

Copywriting, Design & Usability

• 22 Reasons Why Your Website Sucks, www.jeffalytics.com

Domaining

• Did Lebron James Lease or Buy Lebron.com? After 6 Years Domain Points To LebronJames.com, The Domains

Email Marketing

• Email marketing a very dynamic content platform, www.emailmonday.com
• Understanding the New Canadian Anti-Spam Law, Practical Ecommerce

General Internet Marketing

• Digital Publishers Are Holding Onto Analog Values, Ad Age
• Four inbound marketing tactics that can increase a product’s online exposure, Internet Retailer
• Promote Your App with Google, Facebook, and Twitter Ads, blog.adstage.io

Mobile/Local Marketing

• Do You Know The One Reason You Fail In Your Mobile Marketing?, www.nerdsdoitbetter.com
• Google Glass is taking a field trip to Boston on July 26th, 9to5 Google

Other Items

• Chrome’s been eating your laptop’s battery for years, but Google promises to fix it, PC World
• Google gives an early look at completely new Chrome OS experience dubbed Project Athena, 9to5 Google

Social Media

• Success with Facebook marketing: web, email and Facebook audiences, Inside Facebook
• For Social Media Leads, Automation Begets Automation, Ad Exchanger
• How to run your first Twitter ad, 3Q Digital
• How to Use Twtrland to Build Influence on Twitter, www.razorsocial.com
• How We Increased LinkedIn Ads CTR 152%, www.seerinteractive.com
• What Katy Perry (and a Scientific Study) Can Tell You About Rocking Twitter, Contently

Video

• 5 Viral Video Tips We Can Learn From OK GO, Reel SEO