Marketing Day: Google+ Thriving (Google Says), Facebook’s Local Awareness Ads & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Says It’s Thriving But Refuses To Give User Figures Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the […]
Matt McGee on October 7, 2014 at 5:00 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google+ Says It’s Thriving But Refuses To Give User Figures
Google+ is alive and thriving, says Google’s head of social David Besbris, serving a devoted base of users who love the emphasis on privacy, the top-notch photo tools and the state-of-the-art multi-party video conferencing. Besbris, in an interview published today by Re/code, said hundreds of millions of people are using the Google+ mobile app. But […] - Survey: Users Show Interest In Ad-Free Social Network
After the recent uproar over Facebook’s real names policy that provided rocket fuel to competing social network Ello, the company apologized to the LGBT community and is even readying a separate app that will allow Facebook usage under a pseudonym. These moves are designed to blunt any potential exodus of users and the related PR […] - Facebook Announces “Local Awareness Ads” For SMBs
Facebook introduced a new ad category principally targeting small businesses: local awareness ads. These ads can appear on desktop or mobile; but, they’re really focused on mobile users. It’s essentially mobile geofencing. Larger or more sophisticated advertisers can also access these ad units via API. In the SMB context, business owners use the company’s Ads […] - Google Launches Custom Affinity Audiences For Display Ad Targeting
Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users based on their interests across the Google Display Network. Google launched affinity audience segments last year to allow advertisers to target users based their interests as reflected by their search and site behavior. The affinity […] - Facebook’s Audience Network Rolls Out Worldwide, Gains The Ability To Drive Mobile Traffic
We knew that Facebook’s expanded ad network was in the works. Well, today Facebook’s”Audience Network” has arrived for more marketers worldwide. The Audience Network positions Facebook as a player in the mobile ad space and grow their earning reach outside of the Facebook interface and take a chunk out of the Google dominated display market. With the […] - Study: Holiday Ad Campaigns On Facebook Should Start Earlier Than You Think
Here we are on the cusp of the holiday retail frenzy in which every retailer will be vying for consumer attention and wallets. According to eMarketer, retailers will increase ad spending by 20 percent over the holiday season. According to new research from Marin Software, retailers aren’t getting their timing right when advertising on Facebook […] - Celebrities #FeelingNuts About Testicular Cancer Awareness Campaign
It’s the latest challenge-driven social media campaign for a good cause, and it doesn’t even require pouring ice water over your head. - Brewing Our Own Disenchantment In Agency-Land
Feeling trapped carrying out other people’s agendas in your job? Contributor Kendall Allen asks that you consider the alternatives. - BuzzFeed “Hidden Beacons” Story Gets It Almost Totally Wrong
There’s a lot that the media get wrong when covering location and privacy. A recent example of that is BuzzFeed’s inflammatory story about “hidden” tracking devices in some of New York City’s phone booths. The story was widely picked up and plays into the “surveillance state” meme that has persisted since the NSA-Snowden revelations. It’s […] - Optimizing Your Paid Search Bids Around The Holiday Rush
Retailers often underbid PPC campaigns pre holiday and overbid when the rush ends. Columnist David Rekuc explains how to maximize holiday bidding. - If You Promote It, They Will Come: Putting A Spotlight On Your Digital Campaigns
It’s not enough to simply launch a great campaign — contributor Andy Lombard explains how to build momentum for your digital promotions. - Men’s Health Magazine Trolls Female Sports Fans With A Perfectly Patronizing Tweet
Men’s Health Magazine threw back to another era today with a painfully misogynistic tweet about explaining sports to women: She sees the game differently than you. Here’s how, and what to do about it: http://t.co/AaQXS1bsWY pic.twitter.com/fh83bb6Zc4 — Men’s Health Mag (@MensHealthMag) October 6, 2014 The tweet linked to a three-paragraph post — The Secret to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Shows What’s Playing At The Movies, In Remake Of Google’s Own Film Carousel
- Yahoo Says Goodbye, ZEEF Says Hello
- Google Toolbar PageRank Finally & Officially Dead?
- What Do Structured Snippets Mean To Your Page-Level Content Strategy?
- New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle
- Google Mobile Warnings For Adobe Flash Sites Expand Worldwide
- Google’s “In The News” Box Now Lists More Than Traditional News Sites
Online Marketing News From Around The Web:
Analytics
- B2B Marketers know what they want when it comes to Analytics, www.webanalyticsworld.net
- Science Powering Product and Personalization: Going Beyond Clicks, yahoolabs.tumblr.com
- Why Google Analytics’ User Metrics Are BS [For Most Sites], www.annielytics.com
Business Issues
- AOL Snags Viacom’s Connected Content Chief To Lead Video Charge, Ad Exchanger
- Facebook taps D.C. office head to manage global policy, Washington Post
- Facebook’s WhatsApp acquisition now has price tag of $22 billion, Reuters
- Google brings its Campus to Madrid, www.zdnet.com
- Instagram Hires Facebook VP Marne Levine as COO, recode.net
- Shellshock: Romanian hackers are accessing Yahoo servers, claims security expert, www.independent.co.uk
- Taking the fight for #transparency to court, Twitter Blog
- Yahoo Lays Off Employees In India, Reportedly Up To 2,000 Affected, TechCrunch
Conversion Optimization
- 12 Essentials of a High Converting Landing Page, Crazy Egg
- Turn Your CTAs Into Helpful Tools: 5 CTAs that dramatically increased page performance, www.marketingexperiments.com
Copywriting, Design & Usability
- How to Test Responsive Web Design, www.portent.com
Display & Contextual Advertising
- Ad buyer’s guide to mobile programmatic, Mobile Commerce Daily
Domaining
- .now and .realestate will be restricted, but Donuts keeps .tires open, DomainIncite
- .NYC Landrush Auctions To Start On October 23rd & SnapNames.com Will Handle Them, The Domains
- Monitor Your Own Domain Names, DomainInvesting.com
E-Commerce
- How 21 top US retailers handle social customer service, eConsultancy
- Top 10 Twitter Tools for Ecommerce Marketing, Practical E-Commerce
Email Marketing
- New Fall email templates are here!, myemma.com
Internet Marketing Industry
- Marketers Can’t Avoid Technology Anymore, eMarketer
Mobile/Local Marketing
- Have a Question? We’ve Got Answers!, biz.yelp.com
- iOS 8 Adoption Stagnates Just Two and a Half Weeks After Launch, www.macrumors.com
- Target launches two new apps, updates others, www.startribune.com
Reputation Management
Social Media
- 4 Things You Need to Know About How Under-30s Are Using Social Media, Contently
- Facebook Readies App Allowing Anonymity, New York Times
- How to Engage Employees in Social Media Marketing in 5 Simple Steps, blog.bufferapp.com
- How to Repurpose Blog Content for Social Media, Social Media Examiner
- Social networks make push as shopping destinations, Business Insider
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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