Marketing Day: Angry Search Marketers Rip Google, Telegraph Forgets Forgotten Articles & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Search Marketers Tear Into Google Over AdWords Exact Match Change

  Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday. If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show […]

• Telegraph “Forgets” Its Own Stories Documenting Google “Right To Be Forgotten” Removals

  The Daily Telegraph’s recent campaign to document all its stories that have been removed from Google under the EU’s Right To Be Forgotten took an odd turn today when the Telegraph itself mysteriously removed three stories about removals. Make your head hurt? Me, too — especially when I literally watched one of the stories I […]
• Global Smartphone Shipments Pass 300 Million In Q2; Android Extends Lead In Market Share

  Fueled by surging growth by Android in emerging markets, smartphone companies shipped a record 301.3 million devices during the second quarter, according to a report released by the International Data Corporation today. Android accounted for 255.3 million devices shipped — 84.7% of the total, a 33.3% gain over the second quarter of 2013 and nearly […]

• Yo, Yo, Yo! This Is How You Webinar!

  A business application adopts a hip-hop persona in On24′s latest effort promoting its webinar services.

• Facebook’s VP Of Product Management, Sam Lessin, Is Departing

  The current VP of Product Management and Harvard acquaintance of Mark Zukerberg will be leaving the company at the end of the month. Sam Lessin, previous founder of start-up drop.io, will be on his own and according to a Facebook update that he posted yesterday. According to the post, he’ll be spending more time kite-surfing, chasing […]

• Promote, Partner Or Pay: Maximizing Your Content Distribution

  If a tree falls in the forest… For decades, marketers have relied on their ability to tell a good story – and relied on mass media to do the rest. Twenty years ago, putting an ad on heavy national TV rotation would ensure it would be seen by 80% – 90% of your target audience. Today, media – and […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• ComScore: Yahoo Bounces Back From All-Time Low In Search Share
• 21 Metrics For Monitoring SEO Health
• Is SEO Being Ripped Asunder?
• Search In Pics: Google Excavations, Google Massage Rooms & Cusco Peru Office
• Google Now Offers Alternative Flights On Delayed Or Cancelled Flights
• 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
• Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Online Marketing News From Around The Web:

Affiliate Marketing

• Managing Pre-Launch Expectations of Affiliate Program, affiliate-program-management.com

Analytics

• Web analytics for small e-retailers, Internet Retailer
• What is Customer Analytics?, KISS Metrics

Blogs & Blogging

• 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia, ProBlogger
• How Food Bloggers Cook Up Great Content Strategy, relevance.com
• It’s still great marketing. Just don’t call it a blog., Web Ink Now
• What To Look Forward To In WordPress 4.0, www.wpexplorer.com

Business Issues

• Apple adds key Vice Presidents, more diversity to executive leadership page, 9to5mac.com
• Yahoo Acquires Ad Startup ClarityRay, TechCrunch

Content Marketing

• A buyer’s view on native advertising and transparency, Digiday
• Killer Content Creation: Learning from Inspiring Brands, Content Marketing Institute
• The Cure to CMOs Top 3 Concerns? Smarter Content Marketing, Contently

Conversion Optimization

• 15 Unforgiving Landing Page Critiques by Conversion Experts Oli Gardner, Peep Laja and Joanna Wiebe, Unbounce

Display & Contextual Advertising

• Programmatic Moves Further Toward Premium Future, eMarketer

Domaining

• 4chan loses domain name dispute with Oversee.net, Domain Name Wire
• Reported mass exodus from .com explained, DomainIncite
• Sedo Numeric Domain Auction Inventory, DomainInvesting.com

Ecommerce

• Kohl’s maps out its ecommerce plans for 2014, Internet Retailer

Internet Marketing Industry

• Mobile-Ready Marketing Reports, Raven

Mobile/Local Marketing

• Negative Google Glass sentiment raises questions for marketers, www.mobilemarketer.com

Other Items

• Google’s Sergey Brin Investing in Lab-Grown Meat, time.com

Reputation Management

• How to Tank Your Online Reputation with Fake User Reviews, www.dexmedia.com

Social Media

• Facebook: 15M people talking about ALS Ice Bucket Challenge, 1.2M videos posted, Inside Facebook
• How to Create RSS Feeds for Twitter – Video Tutorial, Digital Inspiration
• Updates to Socl, blog.fuselabs.org
• Why #Ferguson Wasn’t Trending For Some Social Media Users Last Night, TechCrunch

Video

• Cross-channel Attribution Comes to Video, performancein.com